Paid Media Specialist

Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.  We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.Job DescriptionJob Title: Paid Media SpecialistDepartment & Team: NORAM Digital Demand GenReports to: Sr. Manager, Paid MediaLocation: Indianapolis (Remote)Summary:The Paid Media Specialist will be responsible for delivering paid social, display and content syndication programs that contribute to Genesys’ demand generation and revenue goals in North America.The ideal candidate will have a track record of measurable growth using paid social, programmatic ABM display and content syndication campaigns through tactical implementation, strategic know-how and data driven analysis. They will report program success based on funnel metrics, including pipeline, opportunities and wins working closely with global and regional digital marketing stakeholders to ensure programs are appropriately, measured, executed, and drive results. Key Responsibilities:Work collaboratively with digital demand generation team members and external digital agency partners to support both new and current paid social, content syndication and programmatic display campaignsManage day-to-day tactic execution of testing, tracking, reporting, campaign budgeting, ad copy optimizations, audience discovery, etc.Regularly update ad creative across display and social campaigns and analyze the performance of existing creativeWork internally with key cross-functional stakeholders, other digital tactic teams, and marketing groups to ensure campaigns are running efficiently and effectivelyTrack and analyze paid spend levels, budgets, and campaign ROI Communicate cross-functionally to ensure alignment with other execution teamsProvide updates on the status of projects to team leadsMinimum Requirements:2-3 years of experience working on paid media campaigns on LinkedIn, Facebook and programmatic display channelsExperience managing multiple channels/campaigns at one timeExperience working with paid social channels such as LinkedIn, Facebook and Twitter; using lead generation and conversion-based campaign typesExperience working with ABM platforms such as 6sense or Demandbase is a plusExperience analyzing and reporting on KPIs for numerous digital marketing channelsExperience working with vendors and supporting vendor relationshipsExperience with Microsoft Excel (macros, pivot tables, VBA, etc.) to do data analysisCompensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  $54,100.00 - $106,100.00Benefits:Medical, Dental, and Vision Insurance. Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsMore details about our company benefits can be found at the following link: https://mygenesysbenefits.comIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.