Associate Product Marketing Manager

At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, SwaggerHub, ReadyAPI, Zephyr, and BugSnag are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.     Associate Product Marketing Manager , Test   Help drive the go-to-market strategy for multiple software test products with category-leading positioning & messaging   Work cross-functionally across multiple departments and seniority levels. It’s a great opportunity to grow your personal brand!   You’ll be able to use a full suite of tools to help you in your role, including Microsoft Sharepoint, Microsoft Office 365,  Salesforce, Atlassian, SmartSheets, Pendo, MixPanel, Miro and more.   Product Intro   SmartBear offers several software UI test automation and test management tools, helping thousands of developers and QA professionals scale their software tests without sacrificing quality. Our task is to deliver new and innovative solutions that help teams keep up with the pace of release, and to make sure that each release is better than the last.   Team Intro   You will be joining a smart, curious, and supportive team of product marketers who are passionate about go-to-market excellence. Here at SmartBear, you will get to be a part of the product launch process – working closely with product managers, sales leaders, and marketers to define and promote market-leading products Some of the main tasks you can look forward to in this role include:   Go-to-Market Strategy - Establish product positioning & messaging, and drive the strategy for multiple software test products to align with business goals and market demands.   Product Launch Ownership – Own and manage product launches both internally and externally to customers, sales teams, channels and partners, analysts, and the press   Collateral & Content – Create new and maintain existing content and collateral to advance sales conversations and to support organic product discovery   Training Material – Produce and deliver training material to train sales teams and partners on product-related value propositions   Customer Evangelization : Interview successful customers and create pathways for them to share their success via live webinars, written case studies, quotes and more   Industry thought leadership: Support thought leadership efforts by advocating SmartBear’s narrative to customers, analysts, press, and other industry influencers      You are a fit for this role if you are curious and creative, and are not afraid to explore new avenues for launch . On top of that, you will be a fit for this role if you meet the following qualifications :   1-3 years of experience in Product Marketing, Product Management, or related, in a high-tech B2B environment   Passionate about technology and becoming an expert in areas of product marketing ownership    Excellent written and verbal communication skills with the ability to articulate technical capabilities and the value of products, with fluency in English    Ability to work in a global team environment and with cross-functional teams to solve challenges collaboratively, including flexibility to meet during US hours   Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs    Able to be a self-starter, to set priorities and maneuver the corporate environment   Why you should join the SmartBear crew:   You can grow your career at every level   We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.   We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.   We are guided by a People and Culture organization – an important distinction for us. We think about our team holistically – the whole person.   We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.   Did you know?   Our main goal at SmartBear is to make our technology-driven world a better place.   SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.   SmartBear is headquartered in Somerville, MA with offices across the world including Galway, Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.   We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.     SmartBear is an equal employment opportunity employer and encourages success based on our i ndividual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related topregnancy, childbirth, or breastfeeding), or any other legally protected status.     #LI-AJ1