Marketing Manager, Text Ads

Company: eBay
Company: eBay
Location: Toronto
Commitment: Full time
Posted on: 2024-01-27 05:01
At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.About the team and the role: We are seeking a dedicated Marketing Manager to shape and implement our search engine marketing strategy. You will be responsible for planning and executing day-to-day operations, reporting, budgeting, and optimization of eBay’s Paid Search campaigns within the Global Marketing team. Paid Search is an integral part of eBay’s broader Performance Marketing organization and serves as one of the key growth drivers of the business. With unmatched inventory eBay is unique among online retailers, and with huge scale comes massive marketing investments to connect sellers and buyers. Our mission is to 1) develop efficiencies through continuous testing and scale, 2) mature standard processes across markets and 3) strategically invest in platforms and tools to improve operations. This is a fantastic opportunity for an individual who is diligent, enjoys working in a result-driven team, is methodical, takes ownership, and can quickly synthesize critical metrics.What you will accomplish: Paid Search campaign execution, optimization, and ongoing monitoringDefine/manage campaign objectives in a fast paced, ever-changing environmentAnalyze campaign performance, contextualize trends, spot outliers, opportunities for improvementInfluence campaign strategy – staying aligned and working towards achievable outcomesWork with cross-functional teams to leverage expertise, decipher technical requirements and inform solutionsCollaborate with business stakeholders to establish clear marketing goals and deliverablesAd hoc issue investigation and quantification of business impactCommunicate results consistently and clearlyContribute to test ideation – hypothesis, measurement, designCreate and organize regular reporting documents and status updatesTop 3 SkillsData analytics -- Strong data mining skills, proficient with Excel, SQL, adept at data visualization & problem solving with a data-first mindsetProject management -- Experience with planning and leading projects end-to-endCampaign Management – Experience with setup and day-to-day management of marketing campaigns within Google AdsWhat you will bring: Bachelor’s degree in business, marketing, finance, applied mathematics or related field preferredKnowledge of Paid Search MarketingAbility to conceptualize business problems and solving them through data analysisCurious in nature and enjoys sleuthing data to identify insightsWorks well independently while maintaining collaborative relationships with teamAbility to manage multiple projects simultaneously and balance prioritiesExperience with SQL scripting and self-serving on data from multiple data platformsWorking knowledge of analysis techniques -- regression, clustering, predictionHands on experience with R, Scala, Python or equivalent tools a pluseBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico. This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.
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