Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 136 million registered learners as of September 30, 2023.
Coursera partners with over 300 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and — and creating a marketing system that nurtures learners throughout their professional lives.
As head of market research, you’ll have a unique opportunity to shape and build Coursera’s market research function to drive audience insights at scale and advance Coursera as a customer-led, learner-first organization. Reporting to the Senior Director of Product Marketing, you’ll both shape research strategy and execute initiatives that deliver insights to inform key marketing and product strategies. To be successful in the role, you’ll need a combination of strategic thinking, deep research expertise, and strong communications skills to influence senior leaders across the company.
Responsibilities:
Build and lead market research strategy and learning agendas to deliver audience insights that support the company’s Consumer, Degrees and Enterprise businesses.
Design and execute high-impact research initiatives using methodologies across qualitative (ie customer interviews, JTBD, ethnographic) and quantitative (ie brand tracking, conjoint, NPS/CSAT).
Deliver audience insights that inform product-market fit, brand strategy, naming, positioning and messaging.
Build and manage innovative brand measurement programs that tie brand health to business metrics and marketing performance.
Synthesize learnings and present research insights to executive and cross functional stakeholders providing actionable recommendations that shape marketing communications and product offerings.
Select and manage research agencies to conduct qualitative and quantitative primary research.
Collaborate with Brand and Product Marketers, Product Researchers, and Data Scientists to turn insights into actionable and measurable results.
Basic Qualifications:
8+ years experience in Market Research with expert knowledge in qualitative and quantitative methods
Demonstrated hands-on experience independently designing and conducting qualitative and quantitative research
Experience partnering with third-party research agencies
Experience providing insights that directly contribute to product-market fit, successful product launches and impactful marketing campaigns from definition to execution
Preferred Qualifications:
Played a leading role in shaping market research and insights functions from a build stage
Experience working across both Consumer and Enterprise businesses and audiences.
Experience in an Education or Corporate Learning industries is a plus, but not required.
Degree in the field of research, marketing, or social sciences; MBA a plus
If this opportunity interests you, you might like these courses on Coursera:
An Introduction to Consumer Neuroscience & Neuromarketing
Research Report: Delivering Insights
Compensation:
Our job titles may span more than one career level. The starting base pay for this role is between $134,000 and $181,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
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Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
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