Blue Yonder TitleSr. Marketing Specialist - LATAMOverviewAs a Marketing Specialist, you will play a crucial role in driving business growth for Blue Yonder in the LATAM region, by working closely with our Senior Marketing Manager to implement a wide range of marketing tactics including events, webinars, email marketing, paid digital, content syndication, and other strategies to generate a strong pipeline for our sales team.You will collaborate across various stakeholders; including industry, product marketing, business development and sales teams to align on the end-to-end components of integrated demand generation programs and ensure execution across multiple channels. Additionally, you will provide administrative support for the marketing activities in the region.Scope:Working cross-functionally with the marketing, sales, business development, industry strategy, product marketing, and product management team, you will implement and track compelling go-to-market plans that drive pipeline, revenue, and new business for Latin America.The role scope is for LATAM with a focus across Retail and Manufacturing industries.What you will doCollaborate with the Senior Marketing Manager LATAM to execute marketing strategies tailored to the LATAM market, ensuring alignment with overall business objectives.Plan, organize, and promote events and webinars in the LATAM region to engage with potential customers and partners.Create, schedule, and manage email marketing campaigns to nurture leads, promote products/services, and maintain strong customer relationships.Plan and execute paid digital advertising campaigns.Execute content creation and syndication strategies to increase brand visibility and thought leadership in the region.Implement lead generation initiatives to grow our customer base and drive sales opportunities.Conduct market research to identify trends, competitive landscapes, and opportunities for growth in the LATAM market.Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.Assist in administrative tasks related to marketing activities, including budget tracking, vendor management, and coordination of marketing materials.Learn and understand Blue Yonder’s client base, the decision-making process and how lead generation should best address and support our ideal customer profile and key sales stakeholders.What we are looking for:3-5 years in marketing in a variety of roles including demand generation and field marketingFluent in English and Spanish a must, Portuguese is a plusPrior experience working closely with the sales team, preferably within a SaaS company is highly desiredProven track record of successfully launching, managing, and tracking 1:few and 1:many marketing campaigns that drive pipeline and booked revenueProven experience in executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programsExperience creating campaign briefs and working with a creative team to translate the vision into a creative conceptA strong proponent of marketing technology and operations.Depth of experience in project management and driving results across cross-functional teams is key.Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international marketsPositive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environmentDemonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similarExperience with marketing tools such as 6Sense, Triblio, DemandBase, etc. is a plusExcellent project management skillsSome travel required#LI-RemoteOur ValuesIf you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core ValuesDiversity, Inclusion, Value & Equality (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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