We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas or take over sponsorship at this time.
#BI-Hybrid #LI-Hybrid
Reports to:
Head of SMB Acquisition Marketing
About the Role:
We are seeking a proactive, detail-oriented Paid Search Marketing Associate/Sr. Associate to join our Small Business division, reporting directly to the Head of Acquisition Marketing. The ideal candidate will excel in managing and optimizing multi-million-dollar paid search campaigns, displaying excellent problem-solving skills, and a self-directed, action-oriented mindset. A strong focus on Google Ads and other search platforms is essential.
Responsibilities:
Develop and manage comprehensive paid search strategies to drive customer acquisition, primarily focusing on Google Ads, Bing Ads, and other search platforms.
Collaborate with internal and external analytics teams to evaluate paid search campaign performance, optimize spend, and refine strategies based on data insights.
Oversee the entire lifecycle of paid search campaigns, from keyword research and selection to ad copy creation, bid management, and performance analysis.
Conduct continuous A/B testing and analysis to improve click-through and conversion rates, and ensure the effectiveness of paid search campaigns.
Coordinate with internal departments, including Creative, Legal, Compliance, and GR/PR, to ensure cohesive brand messaging and compliance in all paid search initiatives.
Stay updated with the latest trends and changes in SEM (Search Engine Marketing) and PPC (Pay Per Click) landscapes, and apply these insights to enhance campaign performance.
Requirements:
At least 5 years' experience in digital marketing, with a strong emphasis on paid search marketing and a proven track record in driving online conversions and customer acquisitions through search engines.
Proficiency in managing paid search campaigns on Google Ads, Bing Ads, and other relevant search platforms.
Experience with keyword research, bid management, and optimization techniques specific to paid search.
Familiarity with web analytics tools such as Google Analytics or Adobe Analytics, with a strong ability to analyze and interpret data specific to paid search.
Strong analytical skills, with proficiency in manipulating data in Excel, identifying trends, and providing informed recommendations for paid search strategies.
Exceptional project management skills, ensuring adherence to timelines, coupled with effective communication abilities for collaboration across diverse teams, with a specific focus on paid search marketing objectives.
Benefits & Perks:
Flexible work schedule (In-office T/W/Th and remote M/F for hybrid-eligible roles)
Health, dental, and vision insurance including mental health benefits
401(k) matching plus a roth option (U.S. Based employees only)
PTO & paid holidays off
Sabbatical program (for eligible roles)
Summer hours (for eligible roles)
Paid parental leave
DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova)
Employee recognition and rewards program
Charitable matching and a paid volunteer day…Plus so much more!
Full-Time Employees working 30+ hours per week are eligible for benefits; interns are not eligible.
About Enova
Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus™platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks—in order to create accessible credit for millions.
Being a values-driven organization is at the core of Enova’s success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova’s values and culture here .
It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.
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