Senior Director, Industry Product Marketing

Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamWorkday’s Product Marketing team is a strategic partner to our Product & Technology (P&T) organization and Go-to-Market (GTM) teams. For P&T, we bring prospect, customer, and market insights to help shape what we build and for whom. For GTM, we articulate what is different, better, and remarkable about Workday’s offerings and how they meet buyer needs. All of our efforts are in the pursuit of fueling Workday's exponential growth. Our diverse team is composed of strategic thinkers, agile marketers, domain experts, messaging maestros, and collaborative connectors.About the RoleThe Senior Director, Industry Product Marketing will build a team responsible for shaping and telling Workday’s product-centric Industry story, which spans our enterprise cloud applications for finance and human resources to help customers adapt and thrive in a changing world. Our Senior Director, Industry Product Marketing role will collaborate with Workday’s Product, Strategy, and Go-to-Market teams to continue advancing and promoting the strategic vision and corporate narrative for our solutions across key industries and regions of the world.Job Responsibilities: Oversee development and delivery of Industry product positioning, messaging, and supporting assets that amplify our products and product vision, while differentiating Workday in a competitive market. Build a team of subject matter experts within our priority markets who are passionate Product Marketers, able to identify and articulate what is compelling and differentiated in Workday’s approach.Define a clear and collaborative engagement model for ongoing partnership with other teams including Product, Marketing, Strategy, Sales, and others in Product Marketing. How will we work together to achieve optimal collaboration, efficiency, and outcomes?Cultivate a team that models Workday’s core Product Marketing responsibilities: development of strategic insights, positioning & messaging; partnering on integrated marketing planning; support for analyst relations; support for tier 1 events; development of market-facing content & content strategies; enablement of our GTM teams.Approach the opportunity with an agile mindset that helps the team embrace change and be open to learning, understanding, and iterating in order to achieve impactful outcomes. Lead by fostering a positive and inclusive culture that promotes transparency and open communication.About YouWe seek an experienced leader who understands Product Marketing for enterprise SaaS businesses, carries a customer-centric attitude, and is excited to be in a high-growth role. Our successful candidate will have a proven track record building and leading teams that are responsible for developing and bringing differentiated solutions to market.Basic Qualifications: 12+ years of experience building and leading B2B marketing, product marketing, product management/strategy, strategy, or equivalent teams. 5+ years of experience in enterprise SaaS Product Marketing or Product Management.5+ years of experience working closely with GTM and product technology teams.Other Qualifications: Insatiable curiosity leading to deep understanding of Workday’s priority industries, customers, buyer personas and their challenges.Ability to clearly develop and articulate value propositions for key industries using simple, differentiated messaging and supporting assets.Strategic thinker and consensus builder willing to take smart risks amidst ambiguity.History of evangelizing messaging to internal and external stakeholders that include prospects and customers in meetings, webinars, and events.Deep understanding and first-hand experience with Product Marketing, with a passion for demonstrating how it adds immense value to an organization.Superb people and management skills and ability to interact with peers, senior executives, cross-functional stakeholders, and external third parties.  Team-player attitude with ability to dig into the details as well as see the big picture. Excellent oral and written communication skills, including executive-level presence and gravitas.Experience conducting market research and analyst engagement on personas and products.Experience leading a geographically distributed team.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.GA.Atlanta Primary Location Base Pay Range: $219,300 USD - $328,900 USD Additional US Location(s) Base Pay Range: $208,300 USD - $344,200 USDOur Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!