Sales and Marketing Executive

Job Summary:Company: Live NationVenue: Utilita Arena CardiffLocation: CardiffReporting to: Sales & Marketing ManagerJob Type: Full time, permanentJob DescriptionPassion. Engagement. Experience. Insight. Connecting these four is at the core of Sales & Marketing at UtilitaArena Cardiff. With our leadership position in live entertainment, we believe our job is to bring fans and artists together through live events. Technology. Content. Innovation. Access and Facilities are at the heart of our Sales & Marketing thinking. Our job is to use this thinking to deliver the ultimate entertainment or event experience.We are seeking an ambitious, bright and talented Sales & Marketing Executive who will join a creative, motivated and forward-thinking Sales & Marketing team and venue. If you think you can offer a fresh new perspective, be creative and locate new business opportunities then this could be the job for you. You will be working in a fast paced, work hard environment. A lot of commitment is required, and you must want to succeed – for the team and for yourself. You will be surrounded and supported by smart creative people, and you’ll be motivated to refuse to accept that something cannot be done.Main DutiesMarketingWebsite and Social Media Management: Managing social media channels for the venue – including Ads Manager, organic and paid acquisition channels; Lead with LNDT on venue website.  Feeding into tech needs, priority content, features, customer journeys. Testing and maintenance. Network tools; Google Analytics, social media channel reporting / comparison / reviewing. Pulse checks, trends.Analyse sales trends and ticket availability to assist in the choice of the relevant promotion.Seek and coordinate new promotional opportunities and platforms to ensure we remain an industry leading figure in the South Wales music scene.Account manage and maintain relationships with our partners and clients.Seek and establish new promotional partners for ticket promotions.Liaise with clients in a professional manner.Create E- Shots, Ladder Ads, Flyers, Brochures and other forms advertising.Maintain relevant records of sales from promotions and ensure that all associated documentation is kept correctly.Set-up all promotions with the relevant departments and suppliers within agreed deadlines. Both online and physically within the city and venue; delivering additional revenue for the company from upselling services.Point of contact for the venue and their stakeholders including but not limited to AMG head office (and teams); Live Nation head office (and teams); Ticketmaster; AMG and LN Partnerships; agencies, suppliers and designers.Working with brand partnerships to deliver our brand identity across all platforms both physically and digitally.Monitoring and thinking strategically about the customer journey.  Venue representative for AMG Customer Experience – feeding back into venue team with comms and driving initiatives. Monitoring and encouraging Google reviews.Corporate SalesWork with the Sales & Marketing Manager and increase sales performance in the following areas to ensure delivery of business objectives:Hospitality – upselling packages, L2 Restaurant, pre-show bars and ad-hoc hospitalityConference, exhibitions, meetings, product launches plus any further corporate business available o Corporate event opportunities – dinners, banquets, private functions, small meetingsMonitor competitor activity and promotions ensuring the venue remains competitively priced across all areas of its business. Research magazines, websites, other venues and events to develop new strategies or opportunities and ensure best practice.Build relationships with promoters, conference event organisers, and local businesses resulting in confirmed events, successful sales, returning and new events.Ensure the Sales Team are connected to all local and national networking opportunities.Any other reasonable duties at the discretion of the Venue General Manager or Sales & Marketing Manager.Knowledge / Skills / ExperiencePrevious experience either working at, or with, venues from a marketing or sales perspective would be highly advantageousKnowledge of the entertainment, conference and exhibition marketsExperience working across various marketing channels (including outdoor, email and social media)Understanding of finance budgets and targetsBe able to demonstrate initiative and creative thinkingAble to manage multiple projects to completion in a fast-paced dynamic environmentExceptional communication skills (both written and verbal) BehavioursProactive, self-starter and a team playerAble to work evenings and weekends where necessary •  Strong self-discipline and attention to detail.Ability to work in collaboration with various stakeholdersDemonstrate passion for the customerFlexibility to accommodate changeBright, organised and enthusiasticWillingness to get stuck in and give things a goEqual OpportunitiesWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.The CompanyLive Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategicmusic marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.comAPPLICATION DEADLINE: 29th January 2024. We reserve the right to close applications at any time.#LI-SL1