Marketing Manager - Partnerships

The Marketing Manager- Partnerships is responsible for the delivery, development, and execution of demand generation programs that enable Workiva Partners to identify new sales opportunities, generate qualified pipeline, and drive Workiva revenue. It will help support the recruitment and leveraging of Workiva’s Partners by developing and implementing strategic co-marketing plans that support and enable the company revenue targets. This includes supporting scalable and localized marketing, sales, and technical readiness training.What You'll DoDefine and execute Partner Marketing strategy and Go-to-Market in conjunction with our Partner organization;Develop and document partner led management strategies, work across teams to ensure processes are executed as designed;Build Partner marketing digital operations' strategy (social, events, campaigns) to connect programs to lead management system and maximize data capture across Workiva’s marketing systems in collaboration with the Marketing teamBecome the expert for Partner Marketing processes, requirements, and dependencies for assigned areas. rive alignment with Global Partner Marketing and cross-functional teams; Ensure mutual plans are created with Partners as the Partner Tiering program designates or business requires, and work cross-functionally and through Partners for flawless execution;Create a cross-functional marketing plan to meet Partner objectives;Build and execute joint marketing campaigns with Partners that result in measurable pipeline growth;Actively provide input to Marketing and Partner Marketing teams on requirements for future campaigns and infrastructure improvements;Participate in relevant Global projects to further enhance partner marketing operations;Leverage insight and tools to assess the effectiveness of Partner marketing initiatives, collaborate with Marketing to plan and adjust accordingly;Lead Partner Marketing planning and Quarterly Business Review cadence sessions with regions and global team. Provide templates and data to support discussions, and proactively schedule sessions for the year.What You'll NeedEducation:Undergraduate Degree or equivalent combination of education and experience in a related field.Experience:Minimum 4 years of industry experience, preferably on a creative or marketing teamPreferred Qualifications:Excellent interpersonal communication, both written and verbalStrong presentation skillsAbility to influence at all levels, internally and externallyMetrics mindset with data and analytics skillsTeam player with a proven track record in working effectively with cross-functional teamsAbility to operate in a fast-moving/dynamic environment.B2B Tech marketing experience, with a focus on partner marketingExperience in creating marketing campaigns aligned to business targets, supported clearly by joint value propositions;Experience in creating ABM campaigns, with a proven track record.Travel Requirement:Up to 25% travelWorking Conditions:Reliable internet access for any period of time working remotely, not in a Workiva office.#LI-REMOTEHow You’ll Be Rewarded:Salary range in the US: $79,000.00 - $134,000.00A discretionary bonus typically paid annuallyRestricted Stock Units granted at time of hire401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Where You’ll WorkOur values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.Customer Success:  Always delight our customers.Trust: Rely on each other. Integrity: Do the right thing, every time. Collaboration: Share resources and work together. Innovation: Keep creating solutions and finding better ways. Inclusion: Support a diverse community where we all belong. Accountability: Be responsible for your success and failure.We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.At Workiva, you’ll enjoy: Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.Involvement: Ability to participate in Business Employee Resource Groups (Black, Hispanic, Asian, Women, Rainbow (LGBTQIA+), Veterans, Disabilities), Volunteering, Company wide celebrations, and moreWork-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work. Learn more about life at Workiva: https://www.linkedin.com/company/workiva/Learn more about benefits: https://www.workiva.com/careers/benefits Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  We strongly encourage and welcome people from historically marginalized groups to apply.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2