Head of Brand Marketing

Head of Brand & Marketing, Fashion categories - parental cover12 month fixed term contract - starting February 2024The roleWe are looking for a customer obsessed Head of Brand and Marketing, Fashion and Recommerce for the UK market to come on as 12 months parental cover. This leader will partner with cross-functional teams across our matrixed organisation to create and drive strategies for UK initiatives related to fashion and Recommerce, focusing and completing customer growth through full funnel marketing across all paid channels.This role involves working closely with partners across Global Markets, Customer Insights, Product and Comms organisations. Given the multi-dimensional nature of the role, this leader should possess an obsession for the customer, an interest in fashion and a combination of skills across business strategy, partner success and collaboration.Key areas of responsibilityChampioning customer centricity in the brand strategy and ongoing activity for key verticalsStrategically run overall paid marketing budget for Fashion and Recommerce categories in partnership with the UK Media LeadProducing incredible creative / content with singular focus to give people reason to use eBay, and to learn new things about our brandDeveloping and delivering always on activity to support master brand and critical initiativesPartner on paid and organic social strategy and activity for fashion and Recommerce categoriesFocus on delivering relevant activity for our UK customer- target, messaging and channels while also partnering closely with your global counterparts to define areas of efficiency and shared activity.Identify and address improvement opportunities, demonstrating adaptability and promoting continuous improvement; build a deep understanding of customer needs and difficulties, conduct competitive assessments, develop cases.Coach and develop talent across the team, building culture, setting goals, establishing standards, and achieving outcomes.Requirements7+ years of leadership experience in marketing; 10+ years of marketing Demonstrated leadership experience driving complex, cross-functional initiativesAbility to juggle, prioritise and meet deadlines in a rapidly changing, fast paced and ambiguous environment.Excellent interpersonal skills and ability to communicate effectively across all levels of the organisation. Including global marketing teams and a roster of agency partners Experience with online and marketplace retail environments. Experience in Fashion categories preferred. Experience leading social and digital first activations and non-traditional media channels Excellent budget management skills and comfortable with large budgets Don’t meet every single requirement? At eBay we value diverse perspectives and experience. If you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/#LI-SH1eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.Jobs posted with location as "Remote - United States (Excludes: HI, NM)" excludes residents of Hawaii and New Mexico. This website uses cookies to enhance your experience. By continuing to browse the site, you agree to our use of cookies. Visit our Privacy Center for more information.