Global Marketing Manager, Large Format Print

Global Marketing Manager, Large Format PrintDescription -HP is a proven leader in personal systems and printing, delivering innovations that empower people to create, interact, and inspire like never before. We leverage our strong financial position to extend our leadership in traditional markets and invest in exciting new technologies. Our Large Format Print Business is a worldwide leader in commercial and industrial printing solutions, driven by market-leading brands including DesignJet, Latex, and Pagewide XL. Our brands have been instrumental in driving the analog-to-digital transformation across multiple industries in commercial printing. With an industry leading portfolio and organization, the marketing team is looking for an experienced marketer who has shown that they can drive development and execution of effective global marketing strategies and campaigns for the Large Format Print Business. In this role, you’ll be responsible for the global campaign strategy and creative for new product innovations within the large format print portfolio.  The ideal candidate will have experience working cross-functionally with different teams to deliver successful marketing initiatives, while using insights and data in order to drive strategic and creative choices for the business.If you are our Global Marketing Manager based in Barcelona, your responsibilities will include the following:Develop marketing strategies and communication assets to support new product innovation and global amplification, ensuring alignment with strategic business objectives Generate and analyze customer insights to inform marketing campaigns and messaging, and create differentiated value propositions for product launches globallyWork with external creative agencies and internal content teams to develop marketing creative to drive product success in marketManage the operations for content & asset management platforms for the Large Format Print Marketing team globallyLead analysis of marketing impact & attribution for key product initiatives & owned platforms, driving strategic decisions with business stakeholders.Education and Experience Required: Bachelor’s in business administration, marketing or related field preferred3+ years marketing or brand management experience.Experience in creative development, product marketing, digital campaigns, and content marketingExperience in working with creative agencies, content production, digital marketing, and media agenciesKnowledge and Skills: Proven track record of strategic planning and consistently delivering resultsGrowth mindset, able to think outside the box, innovate and differentiateTeam player and collaborator: working with product teams, region and global teamsAgility and ensuring timelines are met whether activation of campaigns, alignment calls with regional team etc.Excellent interpersonal skills; ability to build, manage and influence agencies/ virtual teams (e.g. agency partners, remote marketing teams, etc).Creative experience in developing compelling content which can emotionally connect with customersWhat we offer:Diverse, continued internal growth and career opportunities. Including HP’s own learning platform and LinkedIn LearningCoaching from experienced professionals in Marketing and ad-hoc training from the top main players in the industry (Google, Facebook, etc)An attractive benefit packageWork life balance /flexible working hours / hybrid work set upLove sports? Then take advantage of our sports center (indoor and outdoor) with 25+ regular coordinated activitiesWomen, Pride, Young employees, Sustainability and DisAbility! Just a few of our fantastic global business networks you can get involved with locallyEntity Sales and ServicesJob -MarketingSchedule -Full timeShift -No shift premium (Spain)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.