Build something new with a world-class team.At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?ABOUT THE ROLE The Director of Product Marketing for Artificial Intelligence will play a pivotal role in driving the success of Genesys Cloud AI—an all-in-one platform that integrates various artificial intelligence disciplines to deliver exceptional customer and employee experiences. In this influential position, you will spearhead the development and execution of our product marketing strategy for AI, aligning our marketing efforts with our overarching business objectives. We are seeking a results-oriented professional with a proven track record in product marketing, outstanding leadership abilities, and an unwavering passion for propelling innovative AI solutions within the market. OUR TEAM MISSION We believe we have an important story to tell: companies can transform the way they connect with customers through our cloud customer experience software. Genesys guides our customers — the real heroes in our stories — to make these transformations unlike anyone else in the market. RESPONSIBILITIES Develop and execute the product marketing strategy for Genesys Cloud AI, in alignment with the company's overall marketing and business goals. Collaborate with cross-functional teams, including product management, sales, and engineering, to understand the features, benefits, and competitive advantages of the Genesys Cloud AI platform. Create compelling messaging and positioning for Genesys Cloud AI, targeting different buyer personas and vertical markets. Lead the development of marketing collateral, including product datasheets, whitepapers, case studies, and presentations, that effectively communicate the value proposition and differentiation of Genesys Cloud AI. Drive go-to-market activities for new product launches, ensuring successful adoption and market penetration. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape. Collaborate with the demand generation team to develop and execute integrated marketing campaigns that generate leads and support sales efforts. Work across marketing to develop and deliver impactful content for digital marketing channels, including website, social media, and online advertising. Develop sales tools that support the selling process including first call decks, solutions briefs, white papers, videos, blogs and webinars Provide thought leadership and deliver persuasive presentations at internal leadership meetings, analyst briefings, industry events, webinars, and trade shows Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement. QUALIFICATIONS 10+ years enterprise SaaS marketing, preferably in a multi-product environment Passion for innovation, technology, and driving industry disruption through AI Strong understanding of AI technology and its applications in enterprise software solutions Experience in B2B marketing and knowledge of the contact center or customer experience industry is a plus Mastery of foundational PMM skills – messaging/positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research Ability to prioritize high impact activities, manage multiple priorities and keep complex projects moving forward Track record of successfully leading, influencing, and collaborating with product management, sales, sales ops and marketing Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and concise manner Strong leadership and collaboration skills, with the ability to influence cross-functional teams and drive results Analytical mindset with the ability to leverage data to make informed decisions and measure marketing effectiveness. Bachelor’s degree or demonstrated professional equivalent skill Willing to travel 15% (when travel resumes) If a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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