#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.About the RoleThe Senior Manager, Digital Marketing and Demand Creation role will build awareness and demand for APJ through various tactics in order to generate leads that convert to new business. The role requires someone to lead a team that helps activate activity in market and develop follow up for various campaigns that help grow the business. This includes strategic planning and activation in various digital channels such as SEM, display, social, affiliate, direct partnerships, syndicated marketing, podcasts, and paid video. We seek an experienced, hands-on leader focused on acquiring new customers, along with supporting other initiatives requiring digital marketing expertise. This role will report to the APJ Growth Marketing Director.What You'll DoDevelop and drive multi-channel, cross-segmented digital marketing strategies and programs against quarterly regional performance targets.Build and lead a team to create localized customer acquisition strategy and programs in APJ, including paid search, display, programmatic advertising, paid social, direct network, affiliate, digital ABM, content syndication, as well as thoughtful and impactful lead follow up.Work with the operations and analytics teams to track results and optimize digital efforts, aligning investment decisions with performance targets.Accurately forecast channel performance and work closely with regional and business owners to manage the APJ digital marketing budget, reallocating budget to maximize ROI.Cultivate an environment of teamwork, openness, creativity, and continuous improvement; you and your team must be forward-thinking and always testing new opportunitiesCoordinate with Field Marketing, SEO, Global Campaigns team, and Product Marketing Managers to optimize SEM, SEO, and campaign strategies related to targeted topics.Work closely with the web team and CRO team to create impactful and regional specific web experiences.Collaborate closely with other functions, including Web, Digital Programs, Global Campaigns, Product, Customer Marketing, Ecommerce, and Sales to execute cross-functional initiatives.Work closely with web, campaigns, and CRO teams to improve conversion rates through paid customer acquisition at all stages of the funnel.What You’ll NeedExperienced, technical digital marketing leader with a proven track record of driving revenue growth and optimizing digital marketing initiatives in APJ.Hands-on digital marketing and ecommerce experience, preferably for B2B SaaS or ecommerce, across SEM, affiliate, display, and paid social with budgets over $3M.An experienced people leader with experience of people management experience and a strong desire to develop people in a supportive, accountable environment.Undergraduate degree in Marketing, Business, Math, Accounting, Finance, or relevant job-related experience.Ability to skillfully and confidently grow the digital function to support company revenue and growth targets.Experience creating multi-channel, multi-touch attribution infrastructure and leveraging that data to improve channel performance.Extensive experience with digital media planning and buying including use of programmatic buying, direct buying through Google AdWords, Bing, Google Display, Facebook, and other display networks.Deep familiarity with leading 3rd-party digital marketing execution platforms, agencies, content management providers, and digital analytics tools; including Google Analytics, CRM and marketing automation platforms, advertising platforms, and attribution tools.Comfort and experience successfully communicating across large complex organizations, including peers, business stakeholders, and executive suite.Experience successfully managing third-party digital agencies to align to company strategy and goals and meet/exceed targets.#LI-HR1#LI-RemoteBenefits of Working at CrowdStrike:Remote-first cultureMarket leader in compensation and equity awards with option to participate in ESPP in eligible countriesCompetitive vacation and flexible working arrangementsPhysical and mental wellness programs Paid parental leave, including adoption A variety of professional development and mentorship opportunitiesAccess to CrowdStrike University, LinkedIn Learning and JhannaOffices with stocked kitchens when you need to fuel innovation and collaborationBirthday time-off in your local countryWork with people who are passionate in our mission and Great Place to Work certified across the globeWe are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact Recruiting@crowdstrike.com, for further assistance.
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