Product Manager

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity:Adobe.com is one of the most heavily trafficked corporate websites in the world, the front door for the majority of our customers, and a primary revenue generator. Within the EMEA & LATAM Web Customization team we are passionate about understanding the regional audience specificities in order to build and serve outstanding web journeys across our top markets. We thrive at using research and experience design principles with the aim of building a highly converting web user experience. Making adobe.com a world class experience for all site visitors – across the entire customer journey.The Product Manager will be responsible for identifying key opportunities, based on data, using this to craft and promote impactful, locally relevant customer experiences on adobe.com in alignment with strategic goals. The chosen candidate will contribute to the global product vision while prioritizing and defining local variations required for optimizing the experience in a given market.About you:We are looking for someone passionate about web and digital marketing! With knowledge of experience design, digital marketing, SEO and/or website product management. The ideal candidate is data driven, a clear communicator who can interpret data and behaviors into insight seamlessly. The person is self-motivated and feels comfortable prioritising multiple projects, with several international teams simultaneously. This position is opened for a central contributor within a setup of highly dedicated cross-functional teams in charge of delivering product releases, testing where appropriate, and ensuring that the projects improve business performance.What you’ll do:Developing a local strategy for assigned markets in response to GTM strategyDelivering, maintaining, and managing all forms of experience change across assigned markets.Local research to understand key qualitative aspects of the audienceA/B testing core experience changes, including prioritization, sizing, experience creation, deployment, and reportingDeployments, including prioritization, sizing, experience creation, deployment, and reportingLocal insights expertise, available through consulting for other teamsManaging changes delivered to assigned markets from Corp to preserve optimizations and ensure a smooth and accurate experience.Perform weekly QA rounds of their local website to ensure experience fitnessGather insights from analysts, research studies & stakeholders, and use them to build a backlog, deliver a roadmap of tests and rollouts, and report insights to leadership.Represent your local website E2E in front of all stakeholders.As local expert, you’ll provide the local point of view on global tests and innovations.Align with other Product Manager peers to ensure alignment on priority topics at regional levelProvide insights to the SEO team to ensure that SEO initiatives are correctly connected to the core web journeyParticipate to dedicated squads and maintain close collaboration with local marketing teams, and inform marketing leadership around local specificities.Work with Experience Designers on customer journeys, UX flows, and page designsTransform requirements into feature specs / user stories including story acceptance criteria for the engineering teamDefine goals, set priorities and drive a backlog of features adapted to your marketsAssess new market opportunity and strategic areas of growth within our audienceParticipate in global planning and vision refinement sessions with business and engineering teamsActively address ambiguity and change in the product backlogPresent convincingly to executives, partners, and users/customersWhat you’ll need to succeed:Proven experience in digital marketing and/or content strategy roles and Direct experience with B2B and/or B2C digital marketing, including Web Product Management experience enabling marketing and customer experiences.Enthusiastic, creative and innovative attitudeArticulate in documenting product requirements, writing functional specs and user storiesAbility to manage issue resolution and mitigate risk on the product roadmapProficient in defining roadmaps and delivering with teams that employ agile software development methodologiesAnalytical abilities to test hypothesis and sort through uncertain optionsAbility to craft clear, compelling recommendations supported by strong analysis and business logic, and articulate them to the organization to gain support for recommendationsAbility to influence executive and senior level leaders regarding product vision, road map and work backlog priorities and trade-offsAbility to collaborate under pressure on time-critical initiativesAbility to juggle several initiatives and shift priorities as neededBS required, MBA a plusSpecial consideration given for experience across multiple Adobe Technical SolutionsEnglish fluency required.Italian language skills a plusAs our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative and successful. This is what it means to be Adobe For All.We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.