Associate Director, Global Retail Marketing

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :As the Global Retail Marketing Associate Director for RazerStore, you will play a central role in developing and executing retail marketing strategies for our own branded stores. Your primary focus is to enhance the in-store experience, drive sales, and achieve BU product sell-through goals. This position requires adept collaboration with cross-functional teams, both internally and globally, to ensure a cohesive and integrated approach.Global Retail StrategyDevelop and execute comprehensive retail marketing strategies for our owned physical stores, ensuring a consistent brand experience globallyCollaborate with regional teams to tailor strategies based on local market insightsIn-Store Experience EnhancementInnovate and implement strategies to elevate the in-store experience, effectively showcasing our gaming hardware products and creating a compelling environment for customersWork closely with store visual merchandising, design and product teams to optimize layouts and displays for maximum impactRetail Campaign Planning and ExecutionDevelop and execute impactful retail marketing campaigns to drive foot traffic, increase brand awareness, and boost sales in our owned physical storesCoordinate the creation of marketing materials, in-store signage, and promotional activitiesCommunity Event PlanningSpearhead the planning and execution of community events within our retail spaces to engage gamers and build a sense of communityCollaborate with the .com and Social teams to integrate online and offline community initiativesAchieving BU Product Sell-ThroughDevelop and implement strategies to ensure the successful sell-through of Business Unit (BU) products in retail storesMonitor and analyze sell-through data, adjusting marketing strategies as needed to meet or exceed targetsCross-Functional CollaborationWork closely with Retail Planning teams to align product availability with marketing strategiesCollaborate with Retail Operations teams to ensure a smooth campaign executionGlobal Marketing IntegrationCoordinate with Global Marketing teams, including Social, Esports, and Community, to ensure alignment and integration of retail store marketing strategiesWork closely with cross-functional teams, including product marketing, branding, and operations, to align retail marketing strategies with overall business goals.Leverage synergies between retail initiatives and broader marketing campaigns.Ensure seamless coordination between online and offline marketing efforts.Data-Driven AnalysisUtilize data analytics to measure the success of retail marketing campaigns and community events, providing insights and recommendations for continuous improvementCollaborate with Retail Operations and Retail Planning teams to track sales performance and customer behavior in our owned physical retail spacesPre-Requisites :Bachelor's degree in Marketing, Business, or a related field with 8 years of relevant experienceProven experience in retail marketing, a focus on gaming hardware or consumer lifestyle brand will be a plusStrong understanding of creating and implementing retail strategies for owned physical stores.Familiarity with the gaming industry and a passion for gaming hardware A track record of fostering a positive and collaborative team culture, empowering team members to excel in their rolesAbility to manage multiple projects simultaneously, ensuring each is executed efficiently and meets established deadlinesExcellent communication skills, both written and verbal, with the ability to convey complex ideas in a clear and concise mannerAre you game?