Demand Generation Manager

Come join a company who is a key leader in the industry scaling the next core commerce infrastructure and on the path from $100M to $500M! Founded in 2012, Salsify helps brand manufacturers, distributors, and retailers in over 80 countries collaborate to win on the digital shelf. As the market leader globally, our products are shopper-centric, frictionless, and create memorable commerce experiences. Our products provide a competitive edge through experiences that improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market. Learn how the world’s largest brands, including Mars, L'Oreal, Coca-Cola, Bosch, and GSK, as well as retailers and distributors such as E.Leclerc, Carrefour, Metro, and Intermarché use Salsify everyday to stand out on the digital shelf. At Salsify, we strive to embody an equitable, diverse, and inclusive company culture. We are united across countries, levels, tenures, and a host of other dimensions of diversity. We understand that while work is just one aspect of who we are, a truly inclusive culture accounts for the full authenticity of every single human being that works here.    About the Opportunity   About the Role Become a key leader in scaling the next core commerce infrastructure company, Salsify, on the path from $100M to $500M ARR. The future of all commerce is omnichannel -- retail, DTC, marketplace, social -- and all companies need a system of record and workflow for Product. Founded at the end of 2012, Salsify created the market and is the market leader globally. We are seeking a Demand Generation Manager to help further scale this team’s impact. You will join a world-class marketing department, which was honored and recognized by Comparably as one of the top 50 winners of the Best Marketing Team and Best Company in Boston 2022 awards. As the Demand Generation Manager, you will be reporting to the Director of Revenue Marketing. How You'll Make an Impact: Drive marketing programs and campaigns supporting our goal to scale pipeline growth and drive ARR to $500M.  Work cross-functionally to create comprehensive program plans that include detailed audience segments, value propositions, and omnichannel tactics to drive awareness and engagement. Campaign tactics typically include development of webinars, email marketing, and digital marketing.  Work cross functionally across the various go-to-market teams (Sales, Marketing, Customer Success) to achieve company goals Partner closely with our BDR organization to understand how leads are progressing down the sales funnel, identify and troubleshoot if and why leads are getting “stuck” Bring a “test and learn” attitude to make sure we are always learning through A/B testing and using data to make the biggest impact possible Use your organization skills to have command over all of the various demand gen activity/ communications Proactively drive internal communications so that everyone is aware of demand gen activities  and the impact we are making on business outcomes Focus on quality over quantity. We want to educate and delight our prospects, demonstrate how we can add value, and deliver warm opportunities to our sales teams You'll Enjoy This Role If You Have: 5+ years of Demand Generation experience Previous experience working at a fast-growing technology company ($100M+ ARR with 30%+ annual growth is a strong plus) An entrepreneurial attitude - fully owning a demand generation function should excite you! A love for cross-functional collaboration - this is critical to the success of this role Hands on experience managing email programs in your previous role Experience using Marketo and SFDC is a plus Strong analytical skills allowing you to make data-backed decisions that drive the biggest impact for the business What We Have for You: US Benefits -  Competitive Salary Equity 401 (k) Unlimited Vacation Full Benefits: Medical, Dental, and Vision Insurance Company provided Life Insurance and Short Term Disability as well as additional voluntary insurance elections FSA: Medical, Commuter, and Dependent Care HSA: Tax-advantaged Medical Savings Account 16 Week Paid Maternity & 10 Week Paid Parental Leave Program Referral Bonuses #LI-REMOTE #LI-AN1 Salsify loves a good success story and it would be our privilege to help write yours! We recognize that talent and potential come in all forms and that years of experience does not guarantee on-the-job effectiveness or leadership potential. Our hiring process involves recognizing a person’s achievements, subject matter expertise, and passion, not just check marks next to a job description. If you have an interest in our roles please do not hesitate to apply - we would be happy to speak with you! A member of Talent ' talent@salsify.com ' will be reaching out about next steps if we would like to move forward. Salsify’s mission is to empower brand manufacturers to win on the digital shelf. Helping brand manufacturers to win online is what we do. Our culture is who we are. We are empowered. We are positive thinkers. We take action. We care deeply. These values have driven Salsify’s growth and earned the company numerous top workplace awards. We are headquartered in Boston, Massachusetts and have hubs in Lisbon (Portugal), Paris (France), and Sydney (Australia). If you are excited to work in a fast-paced environment with a team that values agility, curiosity and passion, we want to hear from you! Please see our  Candidate Privacy Statement for information on the personal data we process in connection with your application. An Inclusive Place To Work Salsify does not discriminate based on race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. Studies have found that people of color and women do not apply to jobs if they do not meet all the requirements. At Salsify we are committed to empowering a diverse workforce. We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.  Accommodations Salsify is committed to an inclusive hiring process, and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact cx@salsify.com .