Build something new with a world-class team.At Genesys, we allow our employees to make their mark by entrusting them to make decisions and do what they’ve been hired to do: their very best. Your potential is waiting; why are you?Sr. Director / Director of Global WebJanuary 2024Indianapolis, Indiana, USA | San Francisco, California, USA | Raleigh, North Carolina, USA | or Remote THE POSITION The Sr Director / Director of Global Web will be responsible for driving the transformation of our marketing websites through strategy, vision, and user experience. The ideal candidate is a digital-first marketer, data-led and user-focused, who is passionate about building websites and user experiences that deliver value and outcomes. This role will lead a best-in-class team and website to drive lead generation and engagement with prospects and clients. The role requires a proven leader that can build and grow high performing teams with intellectual curiosity and a willingness to take smart risks with a strong innovating and entrepreneurial spirit.KEY RESPONSIBILITIES Drive the vision and strategic roadmap of the Genesys global website properties including collaborating on web messaging and positioning, web development, tagging/tracking, and SEO in alignment with Product Marketing, Marketing Ops, Content and Digital Demand Generation initiatives.Responsible for Search Engine Optimization, improving technical aspects and partnering across marketing to deliver insights to drive continuous content development and adjustments across both the core websites, blogs, etc.Oversee support of GTM digital strategies and brand initiatives, optimizing business outcomes, and providing superior customer experience for our world-wide prospect segments.Oversee the entire web lifecycle and implementation process, from ideation to distribution for multiple digital processes, including scoping, prioritization and road mapping based on business impact and other key product initiatives.Continuously improve outcomes YOY, providing the right level of oversight to identify, manage and mitigate risks and gaps as it relates to digital efforts globally.Deliver and continuously improve superior, simplified user experiences across all websites for Genesys key prospect segments.Exhibit a deep understanding of a prospect’s needs and reinforce a user-centric approach to all website projects, leveraging user research as a best practice.Regularly and systematically use analytics and user feedback to uncover opportunities, track and optimize KPIs, and drive decision making.Understand and champion usage of the full suite of Martech tools, leading strategic implementation, growth, and optimization (personalization, testing, tagging, CDP, etc.) QUALIFICATIONS 10+ years of relevant work experienceBachelor’s DegreeExtensive experience collaborating with a multi-disciplinary team including designers, developers, business partners, and compliance to successfully deliver results in a dynamic and complex environment.Experience adapting and applying corporate messaging strategy to the web.Experience with digital projects, from conception through execution.Strong knowledge of usability and customer experience principles and techniques for mobile and web information architecture and design.Experience with WordPress Content Management System.Excellent communication, presentation, and storytelling skills, with a proven track record of presenting to and influencing senior management.Demonstrated experience leading others through influence – not just through direct reporting structures.B2B SaaS experience strongly preferred.Ability to multi-task and work efficiently under pressure with careful attention to detail.Ability to adapt and thrive in a fast-paced, changing environment.Experience working in a global, cross-functional team.Positive attitude and growth mindset required.ABOUT THE CANDIDATEThe ideal candidate is likely a tenured digital marketer who knows what it takes to be successful in the enterprise technology market and has a unique combination of technical skills and marketing creativity. But you’re special and bring ‘B2C’ level engagement and excitement to ‘B2B’ marketing. You’re highly flexible, comfortable with rapid change, and would never settle for “the way things have always been done.” You rise to the occasion when meeting with executives but are comfortable and willing to roll up your sleeves alongside your team to get the work done day-to-day. You love to create new things, piece together puzzles, and get energy when collaborating with colleagues on big challenges.You’re a proven leader who is looking for your next great opportunity. #LI-CP1 #LI-Remote #LI-Hybrid #LI-OnsiteCompensation:This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities. $157,300.00 - $308,700.00Benefits:Medical, Dental, and Vision Insurance. Telehealth coverageFlexible work schedules and work from home opportunitiesDevelopment and career growth opportunitiesOpen Time Off in addition to 10 paid holidays401(k) matching programAdoption AssistanceFertility treatmentsMore details about our company benefits can be found at the following link: https://mygenesysbenefits.comIf a Genesys employee referred you, please use the link they sent you to apply.About Genesys:Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit www.genesys.com.Reasonable Accommodations:If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may complete the Reasonable Accommodations Form for assistance. Please use the Candidate field in the dropdown menu to ensure a timely response.This form is designed to assist job seekers who seek reasonable accommodation for the application process. Submissions entered for non-accommodation-related issues, such as following up on an application or submitting a resume, may not receive a response.Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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