Senior Manager, Retention Marketing

About Us: Rent the Runway (RTR)  is transforming the way we get dressed by pioneering the world’s first Closet in the Cloud. Founded in 2009, RTR has disrupted the $2.4 trillion fashion industry by inspiring women with a more joyful, sustainable and financially-savvy way to feel their best every day. As the ultimate destination for circular fashion, the brand now offers infinite points of access to its shared closet via a fully customizable subscription to fashion, one-time rental or ownership. RTR offers designer apparel, accessories and home decor from 700+ brand partners and has built in-house proprietary technology and a one-of-a-kind reverse logistics operation. Under CEO and Co-Founder Jennifer Hyman’s leadership, RTR has been named to CNBC’s “Disruptor 50” five times in ten years, and has been placed on Fast Company’s Most Innovative Companies list multiple times, while Hyman herself has been named to the “TIME 100” most influential people in the world and as one of People magazine’s “Women Changing the World.” About The Role: We are looking for a resourceful, growth-minded business owner to lead Rent the Runway’s lifecycle marketing program. The Senior Manager, Retention will build and run  Rent the Runway’s lifecycle strategy across email, mobile push, SMS and direct mail and will be responsible for delivering on revenue goals from these channels. Additionally, this role will collaborate with cross-functional partners to build and run our marketing content program across CRM channels. The Sr. Manager, Retention will report to the Director, Revenue Growth.  What You’ll Do:  Build a best-in-class omnichannel lifecycle strategy across email, push, SMS and programmatic direct mail that enables personalized cross-channel comms to meet revenue goals.  Run an evergreen testing program to deliver always-on optimization of automated user journeys and flows across a variety of dimensions (creative, time of day, segmentation, triggers, etc.).  Own and run Rent the Runway’s engagement marketing content program, including: Develop quarterly and monthly calendars in partnership with cross-functional stakeholders in the Revenue team (incl. Brand and Growth)  Develop and oversee the execution of creative briefs for new and existing campaigns  Define key metrics for our lifecycle program and channel-level performance;  report on performance and business impact of lifecycle strategies on a weekly basis  Evaluate the effectiveness of our current CRM tool stack and partner with tech teams to develop best-in-class CRM capabilities as needed   Manage an external resource who supports with email slicing and campaign execution Stay informed on market trends and retention best practices, including personalization, CRM flows, email deliverability, and innovative creative approaches.  About You:  Bachelor's Degree and 6+ years of experience on a lifecycle marketing or growth team Bias for action and a passion for solving complex problems  Not afraid of rolling up their sleeves - you’re a builder and a doer  Experience with Sailthru and Looker are a plus Ability to work in a competitive, fast-paced and challenging environment and the want to work across multiple cross-functional teams.  Critical thinking and problem solving with a positive attitude is a must.  Strong project management skills and attention to detail.  Benefits: At Rent the Runway, we’re committed to the wellbeing of our employees, and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to: Paid Time Off including vacation, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family. Universal Paid Parental Leave for both parents + flexible return to work program  - because we know your newest family member(s) deserve your undivided attention. Paid Sabbatical after 5 years of continuous service - Unplug, recharge, and have some fun! Exclusive employee subscription and rental discounts -  to ensure you experience the magic of renting the runway (and give us valued feedback!). Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - Your health comes first and we’ve got you covered. 401k match - an investment in your future. Company wide events and outings - our team spirit is no joke - we know how to have fun! Office-Centric Hybrid Work - our corporate employees have the option to work remotely on Fridays, in accordance with Company policies.   Rent the Runway is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age (40 and over), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics), veteran status, uniformed service member status or any other status protected by federal, state or local law. _________ The anticipated base salary for this position is $115K to $145K. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held. This position is also eligible for equity compensation. By submitting your application below, you agree that you have read and acknowledge Rent the Runway's Candidate Privacy Policy, found here .