PR Manager - iPhone & iOS

Company: Apple
Company: Apple
Location: Shanghai, Shanghai, China
Department: Marketing
Posted on: 2023-12-21 06:00
Summary Posted: Dec 21, 2023 Role Number: 200530752 The people here at Apple don’t just build products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Imagine what you could do here. We are seeking a Public Relations Manager to drive PR strategy, planning and execution for iPhone and iOS in China market. Responsibilities will encompass identifying PR opportunities of iPhone and iOS throughout the year, developing messaging and editorial calendars, and placing the content with mainstream media, influencers, and key social platforms. Issues monitoring and crisis management will also be an essential part of the role. And you will be part of the Apple Greater China PR team and has the opportunity to participate in various PR campaigns. We are looking for a self-motivated strong great teammate, with a deep understanding of the media landscape and social media space. The role will require you to be highly organized, able to work under tight deadlines with keen attention to details, and most importantly require you to plan strategically from scratches, to implement PR campaign holistically with great buzz in the market. Key Qualifications Key Qualifications Significant experience (5-8 years) in communications This might include roles in PR agencies or corporate PR departments Strong industry knowledge in hi-tech / consumer-tech sectors and experience working for or with a global organization in a consumer and/or corporate PR capacity Deep understanding and network with Greater China media/journalists/influencers, as well as strong relationship with respective contact from different social platforms. Excellent oral, written, and presentation skills combined with precise project management Ability to continually prioritize and multi-task in a dynamic, creative, energizing environment Strong capability to strategize and plan ahead, and a self-starter to provide great insights and ideas to geo-initiated campaign Highly collaborative with extraordinary social and relationship-building skills Availability to travel Fluent command of both Mandarin and English Description Description Have the ability to dive deep into our segment markets to identify new and creative ways to reach influencing media and share the Apple story Are the local authority and projects manager of local PR initiatives in your area, with the flexibility to support other areas as needed Have your finger on the pulse of news flow and communicate to wider teams, as well as tracking changing media landscape for opportunities Handle crisis and other reactive PR situations, diffuse rumors, and resolve conflicting messages Great passion for Apple products, particularly for iPhone and iOS. Education & Experience Education & Experience University or equivalent degree in Communications, Marketing, Journalism, etc. preferred. Additional Requirements Additional Requirements
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