Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity The Global Growth team at Adobe ensures customers achieve success relative to their intent and derive significant membership value, while delivering Adobe shareholder value seen in annual ARR growth and metric performance improvements. We are looking for a passionate operational leader to own strategic ARR driving initiatives for the Digital Media business across Creative & Document Cloud!You will lead growth in Digital media through key growth business levers: promotional strategy, trial and free customer conversion, add-on/up-sell and customer retention. This role will drive the strategic focus by using data insights as well as the GTM execution in partnership with teams across Adobe.What You’ll DoFunction as a general manager, optimizing resources with the goals to deliver on annual and quarterly ARR targetsResponsible for Go-To-Market execution and optimization to accelerate conversion, paid member expansion, retention and digital revenue growthUnderstand journey for paid and prospect customers and build insights using data to build programsCollaborate with Product Marketing and Product teams to develop requirements for new technology initiatives that deliver conversion or retention benefitPartner with key cross-functional teams such as Product, Cloud Tech, Adobe.com, Analytics to resolve and launch new programsPresent to Executive team to gain alignment and agreement on strategy and possible trade-offsWhat You Will BringProven experience (10+ years) as GM of a line of business – focused on driving revenue, KPI growth and achieving quarterly/ annual targetsCustomer-first orientation, with experience working on B2B products or servicesDeep understanding of digital business models and demonstrated impact creating and launching initiatives (products, experiences, tests, etc.) to drive conversion, paid member value expansion and increase customer engagement and retentionFast learner, to get up to speed on Adobe’s unique marketing channels & funnelsStrong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and evaluate outcomesDemonstrated success in fast-paced, complex, and dynamic environments, rapidly anticipating and adapting to shifting prioritiesStrong interpersonal skills. Enthusiastic, positive and creative attitude!Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $136,600 -- $297,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
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