Content and Messaging Strategist

Content and Messaging StrategistDescription -Content and Messaging Strategist – Pan Personal SystemsIt’s an amazing time to be a part of HP! As the world’s #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere. Within HP’s PC division, the marketing team is looking for a seasoned marketer who has shown they can drive development and execution of business building marketing strategies. As a content and messaging Strategist, you will be responsible for guiding key messaging and strategies for big moments and events where we showcase our latest innovation. You will work closely with the marketing team, customer team, communication teams, event marketing team, product managers, and subject matter experts to deliver clear strategies, messaging, and value propositions that resonate with our target audiences. You will also create engaging and compelling messaging guidance and content for various event formats, such as keynotes, breakout sessions, demos, and webinars.The ideal candidate will have experience cutting through silos and across an organization to guide, align and deliver successful execution of initiatives.  They need to be creative, persuasive, have strong storytelling and writing skills.Reporting to the Director of Customer and Portfolio Marketing, PS, you will work with a team of marketing professionals based around the world to bring your strategies to bear on the business.Responsibilities: Develop and execute messaging guidance and content strategies that align with innovation objectives, themes, and audience segments.Create and edit event content, such as scripts, presentations, videos, blogs, and social media posts, that showcase our innovation and differentiation.Ensure consistency and quality of content across all channels and platforms.Collaborate with internal and external stakeholders, such as event marketing, product management, sales, and speakers, to ensure alignment and integration of event content.Research and analyze industry trends, customer needs, and competitive landscape to inform event content.Measure and report on the impact and effectiveness of event content.Knowledge and SkillsBachelor's degree and minimum of 6 years’ experience in marketing, communications, journalism, or related fieldSomeone with experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.Imagination coupled with relentless results-orientation.Experience in content development, writing and execution.Agency background or editorial background a plus.Agile, flexible, adaptable, and comfortable navigating ambiguityJob -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.