Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamOur Omnichannel Experience team runs audience-led, high growth, marketing programs. We are a global, award-winning team, and we truly look forward to collaborating with you to lead all aspects of the day-to-day management, operations and communications of the global Audience Management practice. This team works hard and loves to have fun!About the RoleWe are seeking a forward-thinking marketer to support the company’s global marketing organization through leading audience analysis and intelligence that will drive growth. You will drive audience discovery and activation strategy, through working closely with a broad set of cross-functional teams. You will be responsible for all audience analysis, models, and segmentation for omnichannel campaign activation. You will work with a variety of analytics tools and technologies to deliver against audience segmentation requirements and influence related systems that house various data elements.Looking for your next career challenge? The types of projects can vary from short-term investigations to long-term always-on programs. In this role you will focus on digital marketing opportunities, formulating priorities, developing audience operational plans, and delivering insights to help scale audience analysis. Typical projects will include omnichannel audience targeting, optimization, new customer acquisition, audience-centric web optimization and top account penetration initiatives. You are able to excel in all areas of digital analytics development and execution, preferably with Adobe Audience Manager administration, Adobe Analytics Administration, segmentation analysis, and web analytics segmentation. Familiarity with identity resolution tools and customer data platforms is a plus.About YouJob Responsibilities:Develop audience management strategies to help drive marketing omnichannel campaigns.Implement and manage integrations between data platforms that are used for the digital media buying experience (LiveRamp, Adobe Audience Manager, Adobe Adcloud)Collaborate with Digital Strategy, Marketing Strategy, Marketing Analytics and Content teams in planning analysis for audience development throughout the year.Partner with Marketing Analytics team to produce relevant insight reports from various data sources (e.g. site reports, event reports, trends analysis, topics analysis, audience analysis) that support audience creation and lead generation performance.Design research concepts and formulate hypotheses and testing scenarios that advance our targeting capabilities.Prepare, analyze, and present key findings and recommended actions to key internal and external partners to solicit feedback and gain alignment.Provide audience support as we prepare to advance with our technology as it relates to cookie-less.Participate in conversations to provide perspective on the data management landscape.Basic Requirements:Analytical problem solver with consistent track record to conceptualize and build audience insights for potential targeting within media programs and overall analysis.Credible experience with Data Management Platforms, including experience working in a DMP interface to build traits, segments, push audience live and prepare audience analysisFamiliarity with digital advertising ecosystem (Ad servers, ad exchanges and bidding algorithms)Experience with building audiences in DSPs or DMPsExperience with Adserver and DSP integrationsFamiliarity with CRM onboarding partners and process (LiveRamp, etc.)Solid understanding of Digital Marketing including Adobe Analytics, Search Engine Marketing (SEM/PPC), Targeted Display (Banner Advertising), Native Advertising, Web Site Optimization, including services for Organic Search SEO, Social Media Advertising, and Email Marketing.Other QualificationsStrong communication skills with both technical and non-technical individuals.AdOperations Experience is a plusExcels in a fast paced, multiple project environment on an independent basis and with minimal direction.A great teammate who is able to work collaboratively within the group and across business units/functions.Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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