Senior Product Marketing Manager, Higher Education

Our CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Adobe Education team’s mission is to inspire and empower the next generation to be lifelong creators and communicators. Adobe Creative Cloud and Adobe Express enable students to stand out inside and outside of the classroom, and build the skills they need to succeed in their future careers.Across the world, K12 schools and higher education institutions are investing in Adobe access for their educators and students, with the mission of supporting essential creative and digital literacy skills. As a Senior Product Marketing Manager, you’ll lead the strategy to expand student access to Adobe through higher education institutions.As the Senior Product Marketing Manager you’ll own our core product marketing, driving how Adobe shows up for higher education leadership, faculty, and students. You’ll drive the vision and the strategy, with the support of a dynamic, cross-functional team of sales, marketing customer success, and product– across the globe.You’ll thrive our team if you’re a highly customer-centric, analytical leader who excels at working in a team environment, have a test-and-learn mentality, and are comfortable working with ambiguity. You’ll bring a unique point-of-view to our team and challenge our assumptions. Most importantly, you’re excited about making an impact on global education and students’ opportunities.Key ResponsibilitiesBuild a deep understanding of the higher education market and customer needs through extensive market and customer research, and be the primary conduit for customer voice in our organizationRelentlessly advocate for higher education and student needs with our cross-functional teams in product, marketing, sales, and customer success, and clearly prioritize these needs to drive focus across the organization.Develop compelling messaging and positioning to maximize the impact of our GTM, marketing, and sales activities throughout the year, and around key product launches.Own overall product marketing content strategy – pitch decks, sales documents, white papers, blog posts, and more. Efficiently lead vendors to accelerate content, and be excited to build content yourself, too.Collaborate with GTM and sales on consistent and impactful enablement of cross-functional teams.Obsess over business goals, show impact, and build momentum in additional opportunities for growth.Qualifications/Experience8+ years in product marketing, performance marketing, or go-to-market, preferably with experience in B2B SaaSStrong customer-first mindset, and driven by curiosityHighly analytical problem solver with an ability to prioritize and project manage toward milestones and clear impactSuccess in a fast-paced environment and comfort in navigating feedback from various stakeholdersStrong organizational and cross-functional leadership skills, with a proven ability to lead without authorityExceptional written communication and presentation skills, with an ability to simplify complex topics into a story for various audiences. Passion and excitement for elevating the voices of the next generation.Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $117,900 -- $209,600 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.