BPS Commercial Product Marketing Claims Lead

BPS Commercial Product Marketing Claims LeadDescription -ResponsibilitiesApplies subject matter expertise to gather and use insights, data, persona and customer journey to audit existing content to highlight and fill gaps.Evaluates and influences communication strategies and content to drive desired behavior.Collaborates with campaign managers and applies advanced oversight to editorial calendar.Designs and executes initiative flow to map out an overview of how the content flows across the total initiative, including nurture tools and initiatives.Manages relationships with assigned agencies relevant for content creation.Manages assigned budget against expected target.Knowledge & SkillsDeveloped subject matter knowledge working with open source CMP and DAM solutions and Marketing automation tools e.g. Eloqua. Experience in Adobe content manager would be an advantage.Experience with persona, customer journey and editorial content development (long form content).Experience analyzing and monitoring content performance KPIs.Proven ability to project manage content development across multiple channels.High level writing and editing skills in English.Impact/ScopeEnhance the customer experience across digital channelsl.Manage medium scale of cross-function/cross-country marketing investment and programs.ComplexityModerate to high – Some senior management interface; frequent cross-functional/ cross-organizational interaction on execution of tactics.Education & ExperienceAssociate Degree or equivalent (Bachelor's degree or equivalent preferred).5+ years of work experience in related field.Job -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Not SpecifiedRelocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.