Paid Search Marketing Manager

Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamAt Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.The Media Center of Excellence team at Workday leads paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.About the RoleOur Workday Media Center of Excellence (CoE) team is looking to add a Paid Search Marketing manager to help oversee Paid Search efforts. We are looking for a Paid Search Marketer who is both strategic and tactical, makes metrics based decisions and is passionate about performance marketing.This position reports to the Global Paid Search Lead.ResponsibilitiesPartner with various marketing teams, stakeholders, and agencies to build custom programs and strategies that will help Workday achieve our targets.Develop paid search strategies aligned with Workday's business objectives. Which include keyword research, competitor analysis, audience segmentation, and bid management.Launch new and scale existing paid search programs; expanding keyword coverage, experimenting with ad copy, audience targeting, and landing page testing. In collaboration with our agency partner you will set up, monitor and optimize ad campaigns, keywords, and ad copy for optimal performance.Assist in managing the allocation and optimization of Paid Search budgets to maximize targets.Regularly generate campaign performance reports and presentations, highlighting key results, insights as well as next steps.Collaborate with cross-channel Media CoE members to leverage best practices and opportunities across channels.Stay up to date on industry trends, algorithm changes, and new technologies. Apply the latest best practices in paid search marketing to our campaigns.About YouTo succeed in this role you should be someone others might describe as:A critical and analytical thinker, curious, and a problem-solver who takes initiativeResults oriented, creative, resourceful, detail oriented, and highly organizedFun, ethical, and a passionate team player who has a sense of humorPossessing excellent verbal, written and presentation skillsPossessing content writing and editing skillsBasic Qualifications:Bachelor’s degree or equivalent experienceMinimum of 3-5 years working in SEM channels with hands-on experience managing large SEM PPC campaigns.Very comfortable analyzing web analytics in tools such as Adobe Analytics and Google AnalyticsStrong MS Excel skills (vlookups, pivot tables, data analysis)You already understand and are completely comfortable speaking about topics such as CTR, CPC, CPL, MQL, ROI and understanding how these metrics can affect each other Other Qualifications:Strong analytical and problem-solving skills, with the ability to use data to inform decisions and strategies.Strong attention to detail and organizational skills.Excellent communication skills and the ability to work collaboratively within a team.Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.Self-starter with the ability to work independently and as part of a team.Certifications in Google Ads and/or Microsoft AdvertisingExperience using Google Ads Editor and/or Microsoft Advertising Editor to make account changes/optimizationsExperience with Adobe AdCloud or any other bid management platforms.Minimum of 2+ years working in the B2B SaaS verticalAgency experienceWorkday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CA.Pleasanton Primary Location Base Pay Range: $106,200 USD - $159,300 USD Additional US Location(s) Base Pay Range: $86,100 USD - $159,300 USDOur Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!