Marketing Data Scientist

Marketing Data ScientistDescription -About the jobThe role of Marketing Data Science today has evolved constantly because of rapid mar-tech innovations and the emergence of disruptive technologies. We are looking for an experienced Marketing Data Scientist who is not only well-versed in machine learning and statistical modeling, but also familiar with mar-tech platforms and practices. As a Marketing Data Scientist here you’d put your talent to spot opportunities to apply latest technologies on real-word marketing problems. You will be working with various marketing data platforms and databases, get deeply involve in data cleaning and ETL building, use whatever modeling skills you have, be it time-series forecasting or classification algorithms, to help solve marketing problems and finally bring your insight or solution to the senior management within HP. We are looking for a self-starter who is passionate about coding, data wrangling and sharing insight with others.LocationsGurgaon/Delhi/Bangalore, On-site or HybridResponsibilitiesUnderstand marketing initiatives, challenges, questions and concerns and transforming them into data science solutions and metrics  Develop models and analytical frameworks to quantitatively measure the impact, efficiency and effectiveness of marketing activitiesDevelop and implement innovative machine learning techniques to answer key business questions from marketing team or senior management while identifying new areas to explorePresent your recommendation to marketing colleagues and senior managementCollaborate with internal or external members to bring in data source/platform/technique into the teamRequired Qualification:3-7 years of experience in data analytics Experience with data cleaning and exploratory data analysis; High proficiency in SQLExpertise in at least one scripting language (Python or R) as well as scientific libraries like Numpy or PandasKnowledge in statistical modeling: Regression/Classification/Clustering/Time Series Forecasting/Causal Inference and other techniquesExperience working with popular machine learning frameworks like Scikit-learn, XGboostExperience developing sophisticated models and solving sophisticated quantitative problems that could be understood by non-technical colleaguesBasic understanding and knowledge of digital marketing practices and KPIs on ecommerce ad platformsDesire to partner up with other data scientists, data analysts and key business partners  Proficiency with advanced Excel and PowerPointPreferred Qualifications:Degree in Computer Science/Engineering/Mathematics/Econometrics/StatisticsData visualization skills like PowerBI/Tableau/SeabornExperience with marketing measurement framework such as Marketing mix modeling and Multi-touch attributionExperience with cloud service and infrastructures such as AWS/GCP/AZUREFamiliarity with Google Analytics/ Adobe Analytics/ Amazon Marketing Cloud/ Google Ads Data Hub and other commonly used digital marketing data platforms or CRM systems.Excellent Communication Skills Knowledge in Deep Learning/NLP/LLM would be a plus Job -MarketingSchedule -Full timeShift -No shift premium (India)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.