We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine’s all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day. About the team:The Lifecycle Marketing team is only a year old and making a big impact! Our mission is to drive engagement by adding value at every interaction throughout a customer’s journey with WP Engine. Lifecycle Marketing (LCM) at WP Engine is the engine that drives communications and conversations with customers in service to onboarding, engagement, growth and retention with new and current customers. The team is responsible for creating and delivering content at the right time through the right channel to the right customer to drive revenue. The LCM team supports the infrastructure to create a highly personalized and automated experience for customers.About the Role: As a Senior Manager of Retention on the Lifecycle Marketing team, your primary responsibility will be to develop and optimize our retention campaigns. You will play a pivotal role in driving retention strategy by leveraging data and implementing effective marketing campaigns to maximize customer retention. This position requires a strong understanding of customer lifecycle management, retention strategies, and a proven track record of successfully executing retention initiatives in a software as a service (SaS) or retail environment. Ideal candidates will have a strong foundation in CRM marketing, a customer focused approach, and a strong can-do attitude that makes you comfortable working in an environment that is fast paced and dynamic. Responsibilities:Design and implement lifecycle campaigns targeted at maximizing retention by educating, serving and celebrating customers. Help to develop and deploy customer-lifecycle focused strategies to improve engagement, and ultimately increase retention.Build go-to-market strategies for reporting and education (new product releases, thought leadership, community) to drive awareness, adoption and value perception, positively impacting the entire customer lifecycle.Develop a comprehensive understanding of the customer lifecycle and align retention efforts accordingly. Work across various internal teams (product, data, marketing) to push user engagement features and tests forward.Assist in test ideation, development and reporting across all platforms (onsite, email, etc.) including customer referral program test. Collaborate across organizations to drive a/b testing plan for retention.Partner with campaign managers to set campaign and channel level goals and revenue forecasts.Perform analytical deep dives into the customers journey across traffic, conversion, initial purchase, add ons, retention, and upgrades with clear insights on trends and growth leversHelp gather, prioritize, and shepherd implementation of data and infrastructure improvements needed to ensure proper and accurate data flowQualifications:5+ years of relevant marketing experience, preferably in Lifecycle or product marketing, CRM or Loyalty. Strong focus on customer and a passion for understanding and addressing customers pains and needs.Superior analytical and problem-solving skills, demonstrating the ability to understand key performance drivers and ability to execute against findingsDemonstrated ability to interpret in-depth analyses and uncover actionable insightSolid technical and business understanding of CRM tools and marketing automation. Skilled communicator with excellent verbal, presentation, and written communication abilities.Bachelor’s degree in Marketing, Business, Communications or related discipline.Bonus Points:Previous experience at a Software as a Service (SAS) company, and/or a subscription company. Customer Relationship Management experience - lifecycle strategy, loyalty programs, retention, etc.Experience with email service providers (ESP) such as Klaviyo, Hubspot, Marketo, Braze etcFamiliarity with Customer Data Platform (CDP) - Segment, Action IQ, etc Perks and Benefits: Company Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance, Accident & Critical Illness)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $750 for employee / $1500 for family401(k) with a 4% matchDisability Insurance Paid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. Base Salary Range$80,000.00 - $120,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.
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