Senior Director, Demand Marketing

As the Senior Director of Demand Strategy for A&G, you will be responsible for developing and leading the strategy for generating demand for Clarivate’s A&G solutions through the design, execution, and optimization of integrated, multi-channel marketing campaigns on a global basis.  Leading a team of demand marketing organization that consists of demand marketing, content marketing and marketing operations, you will drive and accelerate marketing growth and help to ensure that marketing-impacted sales and revenue targets are met within this critical, high-growth industry vertical.  As a key part of the A&G marketing team, you will guide the overall marketing strategy and approach for sustained business growth and will act as a key advisor to the head of A&G marketing.  In addition to driving demand for the direct sales team, you will also drive transactional sales growth for products sold through e-commerce.About You – experience, education, skills, and accomplishmentsBachelor’s degree in marketing, or equivalent, relevant work experience10+ years in global B2B demand marketing or similar positionsIt would be great if you also have . . .  Experience leading and building highly motivated teamsProven track record of business growth through lead generation and pipeline contributionAbility to translate solution and product benefits into campaigns focused on buyer needs and design a campaign portfolio that addresses a range of buyer needs and buyer journeys across area sub-segmentsAbility to establish and manage processes for campaign portfolio governance and campaign lifecycle decisionsStrong analytical and quantitative skill set with ability to provide guidance to teams based on data and performance results and embrace market testingDeep understanding of B2B digital marketing channels and applicability of campaign frameworks and channels through all phases of the marketing and sales funnelWhat will you be doing in this role? Collaborate with product marketing teams to identify priority business needs, content, messaging, and value propositions for target personas.Partner with Sales to understand sales drivers, align on priorities and identify opportunities for pipeline acceleration.Develop the strategy for the marketing technology stack to support continuous improvement to marketing demand campaigns reach and performance.Work with global field marketing teams on local application of global campaigns, understand local demand requirements, and support lead follow-up discipline with Sales teams.Employ marketing channels needed to achieve marketing reach and effectiveness; grow use of new channels to expand overall reach.Identify and leverage data and results across all levels of the marketing and sales funnel to analyze performance of campaigns, monitor progress toward goals and modify approach as needed.Develop and provide reporting to A&G leadership demonstrating marketing’s contribution to business objectives and goals.Create a test-and-learn culture within Clarivate’s demand marketing organizational practices in order to optimize campaign performance and results.Ensure that effective demand marketing occurs at multiple levels of the marketing and sales funnels, in cooperation with sales teams, to accelerate sales and revenue recognition.Serve as a leader to share demand, content and operational marketing best practices across all marketing teams in Clarivate.Support growth of Clarivate’s use of e-commerce to grow sales and revenue and serve as best-practice advisor on e-commerce strategy and tactical implementation.About the Team The teams this role will lead are the demand, content and operations marketing functions for academia and government. segment. These teams are core to driving demand globally for our solutions through optimizing the martech tools, websites and delivering digital marketing campaigns supported by great content. There are 3 leads for those teams and they have team members reporting to them who execute on campaigns and content delivery. Hours of Work This is a full-time position, primarily working core business hours in your time zone, with flexibility to adjust to various global time zones as needed. Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled