Account Based Marketing Manager

Company: Autodesk
Company: Autodesk
Location: Munich, DEU
Commitment: Full time
Posted on: 2023-12-08 05:29
Job Requisition ID #23WD73164Position Overview  Autodesk is looking for an Account Based Marketing Manager to drive growth initiatives within a targeted set of key accounts with Account Based Marketing (ABM) methods to ultimately driving influence, executive engagement, long term customer relationships, awareness and adoption of Autodesk software and services.This role requires extensive interaction and integration with the enterprise named account sales team and their customers to help position Autodesk as a strategic partner, drive alignment, visibility, engagement, and our customers’ business forward.ResponsibilitiesCollaborate with sales on account plans, marketing strategy, tools and customer programs. Identify marketing opportunities to intentionally support and drive the business with ABM Team with broader organization of account-based marketers to align on programmatic campaigns which apply to named accountsPlan out high-touch account-based marketing plans with clear growth, executive contact, pipeline and revenue objectives.  Nurture contacts within the prioritized named accounts and engage that audience consistently with innovative, unexpected and intentional marketing to drive account opportunitiesFoster peer-to-peer interaction in named accounts within their industry and across industries to enable customers to share best practicesDevelop new and leverage existing programs, tools and assets designed to showcase Autodesk as a strategic partner to enable the customer to get the most value out of our solutions, relationship and services as an enterprise customerOwn execution of your programs for named accounts including planning, logistics, speaker and onsite management, budget, list management, follow up and reportingMeasure the success of your account-based marketing programs from a contact, pipeline and marketing investment perspectiveNavigate the Autodesk organization and leverage professional networks to identify internal and external resources, stakeholders, and programs that support enterprise account objectivesServe as ‘voice’ of the enterprise account teams and their customers to the larger Autodesk organization to ensure that their needs are taken into account as programs and tools are developed and put into placeMinimum QualificationsNative German speaker and Solid written, verbal, interpersonal and presentation communication skills in English; other languages an advantageDegree in marketing or related field, or equivalent professional training / experienceSolid professional experience in B2B marketing for large accountsProven track record of successfully originating fresh breakthrough ideas in an account-based marketing capacity to support sales objectives, validating those ideas with key stakeholders and carrying them through to executionStrong analytical skills as basis for ABM strategic and tactical planning and optimizationDemonstrated ability to provide strategic and consultative input to sales teamDirect customer-facing experience in enterprise, account-based, field marketing or solution sales roleSelf-motivated team player able to work cross-functionallyUnderstanding of the Architecture and Construction industry and customers is highly desirableExperience using salesforce.comAbility to travel  (up to 30% during peak time)#LI-FB1Learn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!Salary transparencySalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.Diversity & BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).
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