BPS Commercial Product Marketing Content Creator

BPS Commercial Product Marketing Content CreatorDescription -HP is the world’s leading personal systems and printing company.  We create technology that enables hybrid work and makes life better for everyone, everywhere. The Global Business Personal Systems (BPS) Product Marketing Team is responsible for driving the overall strategy across the commercial product lifecycle and enable Markets to grow sales by aligning product positioning org-wide and developing incremental, product-specific content before, during and after announcement.Job descriptionHP.com is our “virtual face” to the world, helping us connect with our customers from growing small businesses to large enterprise customers. It’s a critical vehicle to showcase the HP portfolio designed to power business.It drives awareness of product offerings in our business portfolio, educating and helping end users understand the rich experiences, power, performance and collaboration capabilities delivered by their HP device.  It also serves as a place to help IT and business decision makers identify the right solution to power their workforce. Lastly, it delivers the story of why HP as a technology partner for our customers.The critical role of the Marketing Content Creator is to manage all web efforts within the HP BPS Commercial digital team for the commercial PC HP.com presence, including design, content management, web development, analytics and testing for HP.com content.  They closely drive the process aligning and working effectively with fellow Product Marketers and business stakeholders across Commercial business units from product development, GBU, NPI, to Category and markets.They solve complex business issues and are regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower-level employees.ResponsibilitiesOwn, drive and manage all efforts within the HP BPS Commercial digital team including design, analytics, and web development for HP.com to meet project deadlines. Support all BPS Commercial NPI launches, Cloud computing NPI launches, and HP campaign web initiatives.Drive ongoing strategy for hp.com web architecture; optimizing the customer journey and path to HP Store; redesigning pages and retiring pages as appropriate.Review and monitor web page traffic and analytics, analyze metrics for on-going improvement and web page testing.Copywriting, content proofing and quality control.Knowledge and SkillsExtensive experience in web development, content management and eMarketing for B2B applicationDeep knowledge and experience of social marketing, content marketing and media.Proven track record successfully managing web-based initiatives and multiple development projects for BPS Commercial product portfolio including B2B/commercial strategy, customer journey, and positioning for end user and IT across SMB & Enterprise.Experienced in all aspects of web content management, design and development.  Excellent communications skills, with special emphasis in setting and communicating client expectations.Superior written/verbal communication, organizational and project management skills with the ability to run multiple assignments simultaneously.Strong consensus building, decision making, problem-solving and prioritization skillsAbility to review complex data and analytics; draw conclusions and communicate strategyProcess management accountability and problem solving.Ability to articulately present ideas, making persuasive arguments in presentations.Ability to think creatively while basing ideas in strategy and data.Ability to evaluate data and present findings clearly (proficient use of Word, Excel, Smartsheets, Power Point and Miro) and recommend actions based on that data.Embrace a growth mindset as a team player with a flexible attitude, willingness to pitch in and make adjustments to meet complex and rapidly shifting demands and deadlinesProven ability to build positive working relationships across teams internally, and with clients and vendorsInfluences peers and managers within the region, function, or business group.Mentors and leads other members of the organization both within the team as well as to partner organizations.Experience/EducationBachelor's degree or equivalent (Master degree or equivalent preferred)7+ years of work experience in related fieldJob -MarketingSchedule -Full timeShift -No shift premium (United States of America)Travel -Not SpecifiedRelocation -NoEEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.