Global Partner Marketing Manager–Digital Content

Your work days are brighter here.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the TeamThe Global Partner Marketing team helps harness the power of our ecosystem partners to create market distinction, drive awareness, pipeline and preference, to support the growth of Workday.About the RoleThe Global Partner Marketing Manager– Digital Content is responsible for supporting the content strategy for Workday’s Partner ecosystem, this includes Workday’s .com property as well as the partner portal (Partner Center).  This role will collaborate closely with workmates in the corporate digital team and the global partner organization.We're looking for an experienced content marketer with a deep understanding of the value that content can bring, who also has a hands-on approach to writing. This role is key to  keeping  the Workday partner ecosystem informed and engaged, as well as engaging other important audiences (prospective partners, customers, analysts, and press) through enhancing our Partner Portal properties.Specific duties include:Create and lead a strong online presence that builds the Workday ecosystem brand, educates and guides visitors at all stages of the decision-making cycle, and fuels Workday’s growth effortsResponsible for handling the Workday.com/partner pages.  Ensuring relevant, engaging and actionable informationCollaboration with the corporate digital team to support the various audience digital journeys Execute against the strategy to drive increased content engagement and site traffic Build and maintain content for Workday’s most strategic partnersSupport marketing automation and create nurture journey’s to promote the Workday Partner EcosystemThink like a partner, to ensure content is enhanced for all partners, as well as Ensure the content on the homepage(s) of the Partner digital properties are engaging, current, relevant and drive desired CTA’sCollaborate closely with the global partner operations, BT and marketing analytics teams to ensure streamlined navigation, ensuring partners have the right information in the most effective formatSupport partner engagement initiatives, including outreach strategy, push, build, test, and execution of best-in-class partner engagement campaignsThink Partner first–with a marketing instinct to drive content decisions for the Partner PortalAbout YouBasic Qualifications3-5 years of experience in marketing content development and storytelling with 2 years within B2B partner marketing capacityExperience working closely with Lifecycle lead, Research and Product to develop performance marketing strategies to create extraordinary partner experiences and drive user and revenue growthAbility to juggle multiple projects– deliver projects on aggressive timeline, and organize complex information so it’s clear, concise, and digestibleStay up-to-date with the latest product roadmap to ensure global partners are aligned and local needs are reflected accurately in the portalMust have a team-player attitude and strong cross collaboration skillsExcellent storyteller with strong written and verbal communication skillsExperience with leading and directing agency teams as neededProficiency with marketing automation toolsOther Qualifications: Able to identify challenges, use insights, discuss and debate ideas to focus on what matters mostStrong program and project management skillsCuriosity: You don't take things as givenAble to work independently and with ambiguity to develop a new conceptSense of humorWorkday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below.  Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Primary Location: USA.CA.Pleasanton Primary Location Base Pay Range: $104,200 USD - $156,200 USD Additional US Location(s) Base Pay Range: $88,200 USD - $156,200 USDOur Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!