Paid Social Specialist, Sports & Entertainment

Summary Posted: Dec 6, 2023 Role Number: 200525174 Imagine what you could do here. At Apple, new ideas have a way of becoming great products, services, and customer experiences very quickly! Bring passion and dedication to your job, and there's no telling what you could accomplish! The Services External Marketing team at Apple cultivates awareness and education of Apple's full suite of services and drives new customer acquisition through various marketing channels. Our growing team is in search of an experienced Paid Social Specialist to work across Apple’s sports and entertainment businesses, including MLS All-Access, Friday Night Baseball, and more. In this role, you will plan, build, and optimize paid social campaigns end-to-end in self-service social platforms (i.e. Meta, Snapchat, X, TikTok, Reddit, Pinterest, etc.). Key Qualifications Key Qualifications 3+ years of experience in a full-time paid social marketing role, either agency or client-side; experience working on sports brands or major sports leagues preferred Expertise in social self-service platforms (e.g. Meta, Snapchat, TikTok, X, etc.) Expert understanding of targeting options, optimization levers, creative specs, & testing approaches across all social buying platforms Strong understanding of performance-based media optimization and subscription marketing Expert-level understanding of marketing attribution & alternative measurement methodologies Strong understanding of creator marketing & co-promotion tactics within social platforms Detailed knowledge of technical challenges and nuances for mobile in-app across various ad types within social platforms Ability to build strategic tailored plans to reach target audiences and deliver media objectives Strong data analysis, visualization and presentation skills; understanding of how to tailor communications to stakeholders with various levels of digital media literacy Proven track record of building close relationships within and across teams Excellent social, oral and written communication skills Description Description The Paid Social Specialist, Sports & Entertainment will lead active day-to-day management of paid social campaigns for multiple Apple Services businesses. This work will include development of campaign strategies, initial campaign setup, in-market optimizations, tracking creative needs, data and budget reconciliation, and delivering performance reporting. You will work hand-in-hand with marketing strategists, creative teams, organic social teams, measurement, analytics and marketing stakeholders to deliver end-to-end execution and performance management of paid social campaigns. You will demonstrate clear and thorough understanding of social marketing, while delivering strategic campaigns to successfully hit directed critical metrics. This role will also involve preparing and presenting campaign performance reports to internal stakeholders. In order to accomplish these goals, you will need to have proven expertise and a dedication to continued education of the comprehensive landscape of social platforms and ad types. Education & Experience Education & Experience Bachelor's degree or foreign equivalent required. Additional Requirements Additional Requirements Pay & Benefits Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $104,000 and $158,800, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits. Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.