We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine’s all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day. WP Engine is hiring for a Sr. Director of Product Marketing. This role will be directly responsible for overseeing the Global Product Marketing organization, crafting and driving end-to-end go-to-market strategy for all WP Engine product lines. What’s cool about this job The Sr. Director of Product Marketing will be deeply involved in defining, driving and reporting on product line performance. The leader will also draft and drive the product value proposition and messaging across channels. This leader will be responsible for developing strong internal partnerships with product, sales, and marketing leadership for product strategy. This role requires a deep level of understanding and empathy for our customers, their needs, and their pain points—the end-to-end product communication must lead with a combination of empathy and value for our customers. The ideal candidate has strong technical acumen, a background and deep expertise in product line pricing and packaging best practices and strategy, messaging and positioning, external and internal communications, field enablement, competitive analysis, and GTM strategy The day-to-dayLead the WP Engine Product Marketing team, product positioning, and determine go-to-market prioritization and strategy by product line and ensure stakeholders and executive leadership are alignedLead regular meetings with executive leadership to present product line performance, adoption, and go-to-market strategyCollaborate closely with product leaders on quarterly roadmaps and execute successful go-to-market rollouts of products and solutions that address customer pain points and growth opportunitiesMeasure, analyze, and communicate the effectiveness of our go-to-market strategy and messaging to make continuous improvementsProactively partner with marketing and sales channels to drive effective product goalsDrive competitive analysis and related content & training to maximize GTM effectivenessCoach Product Marketing Managers on go-to-market best practices, including product positioning, pricing and packaging, ideal customer profiles and personas, and end to end go-to-market strategyEnsure the critical, must-have enablement assets are updated every quarter, at a minimum - may be more based on product releases and enhancements; this includes pitch decks, product landing pages, one-pagers, and message housesRequired Experience10+ years Product Marketing leadership experience, preferably with expertise in Saas customer buyer journey, product positioning, and competitive landscape Management Skills: Excellent people and management skills to interact effectively with colleagues, clients, cross-functional teams, and third partiesAnalytical Leadership: Hands-on strategic and analytical leader with a proven track record of working in a high-growth technology companyStrong understanding of the web and commerce market landscape, including e-commerce platforms, digital marketing, and customer experience at a technology and business levelCommunication Skills: Outstanding written and verbal communication skills, with the ability to communicate complex technical product information across various formats and channelsContent Creation: Strong content creation skills with a portfolio of work to demonstrate your expertiseTool Proficiency: Comfortable using various collaboration, content, and user testing tools, including Slack, Jira and SalesforceAdaptability: Ability to thrive in a fast-paced, distributed, technology-focused organization, managing multiple projects simultaneously with a sense of urgency, ownership, and accountabilityCross-Functional Collaboration: Proven success in working closely with cross-functional teams and leadership, including Product Management, Sales, and Executives The Perks and BenefitsCompany Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance, Accident & Critical Illness)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $750 for employee / $1500 for family401(k) with a 4% matchDisability Insurance Paid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. Base Salary Range$192,000.00 - $288,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.
View Original Job Posting