Digital Insights Analyst

Summary Posted: Nov 29, 2023 Role Number: 200507929 The people here at Apple don’t just create products—they create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Appleʼs Sales organisation generates the revenue needed to fuel our ongoing development of products and services. This in turn enriches the lives of hundreds of millions of people around the world. Our Sales team is, in many ways, the face of Apple to our largest customers. The EMEIA Digital team develops programs and strategies that enable businesses to transform the way people work. To realise this goal, we build relationships, develop partner capabilities and programs—at all levels from tactical to strategic. We collaborate closely with internal and external partners to craft plans that scale the business and adoption of the Apple ecosystem. As the EMEIA Digital Insights Analyst, you will develop and deliver best in class actionable digital insights, answering key business questions via effective and empowering data storytelling. You will join a passionate team responsible for Digital Channel strategy across CX, Marketing, Data for all routes to market. Key Qualifications Key Qualifications You know yourself—you have strengths, weaknesses and opportunities—but you also know the people around you and are open to their feedback. You relate well to all kinds of people—up, down, and sideways, inside and outside the organisation. When faced with a challenging opportunity, you know who to connect with and when. People know you as a true collaborator who knows what it takes to win. You understand there are many moving parts in an organisation. Navigating the interdependencies within Apple is needed for success. Understanding how business financials work, and strategies for sustaining profitable growth, are key to staying ahead of the competition. You analyse the market and think beyond the short-term. Apple and third party solutions solve complex business problems in simple and innovative ways. You create competitive and breakthrough strategies that truly shape the future. You do this by asking why and why not, both stripping out what is not essential and identifying what is. By doing so, you are able to see what’s ahead and identify trends that will be critical for growth. You adapt to change and find the right path without necessarily having all of the pieces to the puzzle. At Apple, things aren’t always clear but you shift gears and thrive when asked to explore new ground, rather than waiting on others. You believe that communication is key to Apple’s success. You’re a dreamer and someone who actively talks and listens through endless possibilities—with customers and teammates alike. To ensure the most innovative ideas become a reality, you recognize perspectives, patiently listen to every detail and commit to what is right, in order to move us forward. Description Description The successful candidate in this role will: · Extract and integrate digital data, conducting advanced analysis, to discover new opportunities, optimising business strategies and driving informed decision-making · Find opportunities at the intersection of multi-data sources to help shape marketing, sales and CX strategies, with the goal of improving overall business performance · Gather & organise data from multiple sources, employing advanced analysis techniques to surface trends, patterns and new market opportunities · Proactively identify improvements in digital performance (marketing, CX, sales, customers, competitors, markets etc) understanding drivers & detractors to sales growth and making recommendation to drive improvements · Collaborate with key stakeholders, providing data driven and actionable digital insights and supporting their initiatives, strategies and plans · Support the development of internal tools based on requirements, always factoring in automation, machine learning and data QA · Prepare and present reports, dashboards and visualisation to communicate findings to the broader organisation and senior stakeholders · Stay updated on industry trends, market dynamic and landscape to highlight opportunities/threats and areas for differentiation/competitive advantage Education & Experience Education & Experience · 5+ years experience working in a large agency, digital and/or management consultancy, or company focused on digital insights and analytics · High proficiency with digital data analytics platforms and BI tools (e.g. Google Analytics, Adobe Analytics, Tableau, Alteryx) with familiarity on digital channels, strategies and KPIs · Experience with different data sources (e.g. Similarweb, SEM Rush, Brightedge, Google Ads, GWI, Brandwatch, Synthesio, Social Channel Analytics etc.) · Deep expertise in statistical analysis techniques and methodologies, working with SQL, Python R or other data science languages. Knowledge of machine learning and predictive analytics is a bonus · Excellent problem solving and analytical skills (analysis, interpretation and visualisation) with an acute attention to detail Additional Requirements Additional Requirements Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation