Digital Marketing Specialist

Summary Posted: Nov 29, 2023 Role Number: 200507626 The people here at Apple don’t just create products—they create the kind of wonder that’s revolutionised entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Appleʼs Sales organisation generates the revenue needed to fuel our ongoing development of products and services. This in turn enriches the lives of hundreds of millions of people around the world. Our Sales team is, in many ways, the face of Apple to our largest customers. The EMEIA Digital team develops programs and strategies that enable businesses to transform the way people work. To realise this goal, we build relationships, develop partner capabilities and programs—at all levels from tactical to strategic. We collaborate closely with internal and external partners to craft plans that scale the business and adoption of the Apple ecosystem. As the EMEIA Digital Marketing Specialist, you will implement and scale comprehensive digital marketing strategies to achieve Apple’s Channel sales objectives. You will join a passionate team responsible for Digital Channel strategy across CX, Marketing, Data for all routes to market. Key Qualifications Key Qualifications You know yourself—you have strengths, weaknesses and opportunities—but you also know the people around you and are open to their feedback. You relate well to all kinds of people—up, down, and sideways, inside and outside the organisation. When faced with a challenging opportunity, you know who to connect with and when. People know you as a true collaborator who knows what it takes to win. You see the world through the eyes of the customer - and partners - by deeply understanding their business needs, challenges, and concerns. At Apple, we obsess over how people experience our products and services. You not only meet our customers’ expectations, but you exceed them. Apple and third party solutions solve complex business problems in simple and innovative ways. You create competitive and breakthrough strategies that truly shape the future. You do this by asking why and why not, both stripping out what is not essential and identifying what is. By doing so, you are able to see what’s ahead and identify trends that will be critical for growth. You believe that communication is key to Apple’s success. You’re a dreamer and someone who actively talks and listens through endless possibilities – with customers and teammates alike. To ensure the most innovative ideas become a reality, you recognise perspectives, patiently listen to every detail and commit to what is right, in order to move us forward. You adapt to change and find the right path without necessarily having all of the pieces to the puzzle. 
At Apple, things aren’t always clear but you shift gears and thrive when asked to explore new ground, rather than waiting on others. Description Description The successful candidate in this role will: · Collaborate with Worldwide, Central and regional cross-functional teams to oversee the digital marketing channel performance & effectiveness · Scale industry leading digital marketing executions, best practices, tools & resources to support our sales teams in executing high quality and impactful campaigns · Support development and execution of digital marketing strategies aligned to the overall business goals · Collaborate with internal teams, agencies and platform partners supporting execution of digital campaigns across all digital marketing channels · Influence internal stakeholders and agencies to create asset requirements for deployment across all digital platforms and touch points within Channel sales · Track, analyse and make recommendations on key digital marketing campaign KPIs and metrics providing teams with actionable insights & improvements for future campaigns · Collaborate with sales teams and partners to maximise budget effectiveness and efficiency utilising latest testing methodologies and industry tools · Provide industry leading consultation on digital marketing best practices, trends, consumer insights, competitor analysis, and market research. Education & Experience Education & Experience · 5+ years industry and/or agency experience in digital commerce/marketing, with demonstrated experience developing and driving eCommerce sales strategy · Proven ability to drive objectives through multi-faceted marketing partnerships (brand, channel partners, marketing platforms & agencies) · Demonstrated experience supporting a global digital marketing centre of excellence and driving data-driven decision making within an organisation · Deep understanding and utilisation of various digital marketing platforms, analytics tools and modern marketing tech stacks · Experience working with global digital technology teams to support design and inclusion of digital marketing requirements in the global product roadmap · Proven ability working with advanced analysis tools (eg. Tableau, BI Applications), leveraging digital marketing data into actionable insights · Excellent verbal and written communication skills and able to thrive within a complex matrix organisation, driving business objectives through influence Additional Requirements Additional Requirements Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation