Industrial Print AMS Campaign Manager

Company: HP
Company: HP
Location: Bogota, Distrito Capital de Bogotá, Colombia
Commitment: Full time
Posted on: 2023-11-29 05:15
Industrial Print AMS Campaign ManagerDescription -Job Summary:We're looking for an experienced Campaign Manager with a strong focus on digital and online marketing. The ideal candidate will lead the creation, execution, and optimization of comprehensive marketing campaigns targeted at B2B clients in the Print industry. This role requires a strategic thinker who can navigate the digital landscape, leveraging the latest tools and trends to drive impactful campaigns.Key Responsibilities:Develop and execute end-to-end digital marketing campaigns targeted at B2B clients, utilizing various online and offline channels, including SEO, SEM, social media, email, trade media, and content marketing, with a focus on leveraging Eloqua for automation and campaign optimization.Collaborate closely with cross-functional teams to ensure alignment and effective execution of digital campaigns, utilizing Eloqua's capabilities for lead nurturing, segmentation, and reporting.Use market research and customer insights to create compelling, targeted digital campaigns that resonate with the B2B print audience.Manage the entire digital campaign process, setting objectives, creating timelines, and closely monitoring performance metrics for optimization.Analyze campaign performance metrics using digital analytics tools and generate reports to measure success and identify areas for improvement.Qualifications:Bachelor’s degree in marketing, Business, or related field.5+ years of experience in B2B marketing or campaign management with a strong emphasis on digital and online strategies in the technology sector.Strong English speaker with excellent written and verbal communication skills.Demonstrated success in planning and executing digital campaigns, showing measurable results in driving business objectives.Proficiency in digital marketing analytics tools and platforms to track and measure campaign performance.Excellent project management skills with the ability to handle multiple digital campaigns simultaneously.Deep understanding of digital marketing trends, B2B buying journeys, and the B2B technology landscape.Job -MarketingSchedule -Full timeShift -No shift premium (Colombia)Travel -Relocation -EEO Tagline - HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.
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