Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.Job Responsibilities :The Marketing Director for Global Community and Influencers is responsible for leading the strategy and direction for our social media, community and influencer initiatives to grow Razer’s community at an exponential rate. The ideal candidate will have have your hands on the pulse of gaming, esports and social media trends to ensure Razer stays in the forefront of its content game.The Director of Global Community and Influencers works closely with our global business units and regions to plan, develop, and execute social media and influencer marketing initiatives and programs. This includes designing, implementing, and monitoring effective social media content and identifying relevant key opinion leaders and content creators that align with Razer’s brand and vision. This role reports to the VP, Head of Global Marketing, and is a people manager position.Responsibilities:Develop and drive Razer's global social media and influencer strategy to grow its global fanbase exponentially.Conceptualizing, planning, and executing Razer’s community campaigns, and other strategic marketing initiatives and programs while working closely with and influencing global marketing counterparts.Align community activation efforts closely with the greater organization through regular engagement with Global Business Units and Regions on business priorities and requirements.Be the custodian of Razer’s social media persona and rules of engagement.Regularly review social media performance and insights to keep the business and marketing organization up to date with market/industry trends and initiatives to ensure our initiatives are relevant and competitive.Be the thought leader in evolving Razer’s approach to social media, identify relevant engagement and content opportunities, and explore emerging social media platforms and trends.Maintain relationships with online influencers/content creators through active outreach efforts.Manage contracted influencer deliverables and prepare and deliver routine reports (including performance data analysis) on relevant influencer metrics.Scout for and review potential partnerships with the right influencers for the brand.Plan and develop regional and global, marketing plans that involve influencers to drive engaging, timely, and relevant conversations and content that can be deployed across different marketing channels.Pre-Requisites :Preferred Skills and Qualifications:10+ years social media, creative, and brand marketing experience in comparable industries.Proven work experience across multiple marketing specialties, strongly inclined towards social media, community management and KOL management.Strong sense of creativity and good eye for identifying emerging social media trends.Strong ability to develop business cases and communicate succinctly the value of social media and influencers to overall company efforts.Demonstrated experience in influencing, developing, and motivating people from diverse backgrounds; able to lead cross-functional global business teams.Ability to mentor and nurture talent to deliver on social media excellence, as well as to undertake marketing leadership/opinion leader roles.If you are gamer, pro or casual is a plus - you should be extremely curious and have an unstoppable passion about the gaming industry.Able to work in highly complex situations and matrix organizations to drive effective results.Embrace and take advantage in high performance, fast-paced working environment, empowering your team with creativity and ownership to drive results.Good communication skills, verbal and written in English is a must.Salary Ranges (per annum):$124,800.00 - $208,000.00Disclaimer: Exact compensation may vary based on skills, experience, and location.Are you game?
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