We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine’s all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day. We believe the designers and developers of the modern web are the most essential creatives of our time. With every dream they bring online, every experience they enable, they are creating the digital front doors of businesses everywhere. We believe in the freedom of the open Web that allows for unrestricted personal expression and true site ownership. Open source WordPress, the CMS behind 43% of the Web, embodies this freedom. We believe the creative minds building WordPress experiences should spend their time innovating for our collective future. Not being shackled with software maintenance, hardware administration and troubleshooting at all hours.Since launching in 2010, WP Engine has relentlessly pursued this vision to become the world’s leading WordPress experience platform, now with over 1M customers in 140 countries. We’re proud of the role we play in enabling digital acceleration for businesses of all sizes around the world. We do the best work of our careers, and feel empowered to do what is right for our customers. We love investing in employee success and uncovering opportunities for our team members to thrive. In our annual Great Places to Work survey, 99% of employees believe they’re made to feel at home!What’s Cool About this JobWP Engine is looking for a Partner Content Development Manager to be a ‘digital agency whisperer’, hearing the challenges and pain points of our agency audience and building the content journey that answers their deepest needs!If you’re ready to be a part of the biggest agency ecosystem in WordPress, to move fast and build cool content, and to be a part of a high-growth and high-achieving team - then this is the place for you.You’ll have a key role in helping digital marketing agencies succeed, by building a content journey to enable digital marketing agencies to grow and develop. Job Responsibilities (The Day to Day) Market Research: Achieving an in-depth understanding of WP Engine’s agency reseller product, market, and messagingContent Strategy: Developing and executing creative campaigns and strategic concepts that meet our business objectives and advance our business objectivesContent Distribution: Develop strategies for promoting and distributing partner content through various channels, such as social media, email marketing, industry publications, and webinars.Content Creation: Designing engaging materials and maintaining assets for WP Engine’s agency focused content such as one-pagers, pitch slides, emails, ebooks and other forms of digital content.Content Planning: Create an editorial calendar to schedule content publication, ensuring a consistent and strategic approach to content development.Branding the Customer Journey: Ensuring consistency of brand and creative across agency partner touchpointsSEO Optimization: Ensure that partner content is optimized for search engines to improve visibility and drive organic traffic to relevant web development topics.Performance Tracking: Monitor and analyze the performance of partner content initiatives, using metrics like website traffic, engagement, lead generation, and conversion rates to assess effectiveness. Requirements (Your Skills and Expertise)Minimum 4 years of experience in Product Marketing, Content Marketing, or Communications, preferably in SaaS or digital marketing agencies.Proven track record in creating engaging content campaigns across various content formats.Demonstrated expertise in content distribution strategies tailored to the target audience.Strong research skills and a deep curiosity to uncover a WordPress agency’s desires and pain points.Exceptional writing skills, capable of crafting clear proposals, compelling blog posts, and video scripts.Creative brainstorming abilities, generating innovative and thought-provoking content ideas.Proficiency in prioritization, utilizing data and cross-functional collaboration to determine high-impact ideas.Familiarity with basic Content Marketing tools, including CMS, analytics, and email marketing.Effective project management skills, with the ability to coordinate and communicate clearly.Experience marketing to digital marketing agencies is a plus, but a strong desire to understand this audience is essential.Closing Consider joining the WP Engine team if you want to:Make an impact on your career, your team, the company, the industry and the world by fundamentally transforming how agencies bring their clients projects to lifeVoice your creative solutions to the challenges of today, and watch them come to life.Learn from an approachable, responsive executive management team and high caliber colleagues Enjoy a generous benefits package that really takes care of your needs and unexpected perks that make working here fun The Perks & BenefitsCompany Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $750 for employee / $1500 for family401(k) with a 4% matchDisability Insurance Paid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.#LI-ALH1Base Salary Range$100,000.00 - $150,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.
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