We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes. WP Engine’s all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day. What we're looking for: WP Engine is looking for a Marketing Campaigns Manager to join our growing team of customer lifecycle marketers. This role supports the design, build and launch of our core customer journeys including activation, upsell and cross sell trigger campaigns, and engagement-generating content journeys across various touch points and channels. The day to day:Owns execution of customer journeys from co-creation to analysis and optimization. You will be responsible for helping drive channel optimization (email, in-app, onsite), experimentation, and journey design with full accountability to communicating results.Clearly communicates the why behind campaign design and program decisions, and motivates and holds their stakeholders accountable.Contributes to the development of compelling value props and messaging grounded in user insights; Applies data-driven approach to build and drive execution of testing, channel optimization or growth plans to improve campaign and program resultsCreate relevant email and in-app (Pendo) journeys using behavioral data and segmentation to send the right message at the right time; responsible for helping to identify key insights to inform customer targeting and best-fit propositions based on the business goals.Leads program or user cohort level results reporting, and documents findings and insights including read out of program-level results with shareholders; participates in launch post-mortems.Works closely to align timing and dependencies with other business departments and agencies including lifecycle practice leads, web and product teams, designers, and data analysts.Core responsibilities:Translates campaign requirements to architect, activate, monitor, and measure LCM (Lifecycle Marketing) efforts.Creates cohesive omni-channel experiences tailored to the customer journey and company OKRs.Recommends enhancements to go-to-market strategies, based on channel performance, customer experience objectives, and campaign goals.Drives channel optimization through ongoing experiments and analysis.Consistently iterates on growth experiments, using outcomes and learnings from previous campaigns.Keeps projects and core-stakeholders on-track by actively communicating progress, dependencies, capacity, and blockers.Supports strategic integrated campaign initiatives; some which span across multiple teams, channels, and timelines.Develop and maintain cross-functional relationships; drives alignment on priorities and outcomes.Qualifications:Excellent written and communication skills, and extremely detail-orientedSuperior analytical and problem-solving skills, demonstrating the ability to understand key performance drivers and ability to execute against findingsDemonstrated ability to interpret in-depth analyses and uncover actionable insightAbility to pivot to high priority tasks quickly when the need arisesHigh aptitude for learning new skills and the willingness to tackle new challengesStrong copy-writing and copy-editing skillsAbility to manage both ad-hoc requests and multiple long-tail projects simultaneously4-6+ years of experience in program/campaign management4-6+ years HubSpot and/or Marketo experience2-4+ years Salesforce experience2-4+ years Asana, Jira, or other project management platform experienceComfortable working knowledge of utms and measurement in Google AnalyticsBonus Points:HubSpot Marketing Hub Certified and/or Marketo Certified ExpertPendo Essentials CertifiedFamiliarity with CDPsFamiliarity with A/B testing tools such as Kameleoon or OptimizelyFamiliarity with html, javascript, SQL, and/or JSONFamiliarity with Adobe Creative Suite or FigmaFamiliarity with Google Tag ManagerFamiliarity with relational databasesThe Perks and Benefits.Company Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $750 for employee / $1500 for family401(k) with a 4% matchDisability Insurance Paid Family and Caregiver’s LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn’t like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.#ET-1#LI-RemoteBase Salary Range$88,000.00 - $132,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.
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