OUR MISSION
Calibrate’s mission is to change the way the world treats weight. We’re defining a new category in metabolic health that mirrors what the research shows—that weight reflects our biology, not our willpower. Our program was designed by world leaders in obesity and nutrition science to improve metabolic health and drive long-term weight loss that’s impactful, realistic, and sustainable. Obesity is America’s underlying pandemic and largest category of chronic disease, and Calibrate is closing the gap in care for 175mm adults in a $600bn market where we spend millions of dollars each year and do not lose millions of pounds.
To bring Calibrate to everyone who needs it, we’re building the first telemedicine business within the healthcare ecosystem, aligning incentives for consumers, doctors, insurers, and pharmaceutical companies. We’ve built a proprietary Vertical Pharmacy Engine to connect our members to the most efficient path to insurance coverage, paving the way for a new model of chronic disease care. Calibrate’s first product, the One-Year Metabolic Reset, brings decades of clinical research directly to consumers through a virtual program combining FDA-approved prescription medication with intensive lifestyle intervention. The 52-week structured program includes biweekly 1:1 video coaching and curriculum that spans classes, recipes, workouts, and more. A purpose-built app enables daily tracking of food, energy level, weight, and bi-weekly goals and helps members interact with their Coaching and Medical teams, while a members’ group and events calendar create additional opportunities to tap into the Calibrate community.
Calibrate’s recently launched Masters Program keeps members engaged and supported in their metabolic health beyond their first year with the same evidence-based approach that defines Calibrate’s One-Year Metabolic Reset, at a lower cost. The result is a program that sustains and builds on members’ results with improved whole-body health that enables them to embrace a new day-to-day.
ABOUT THE ROLE
Calibrate is hiring a VP of Enterprise Marketing to drive marketing strategy and execution to further the mission of Calibrate with our clients, prospects, and members. This individual will lead our enterprise marketing initiatives and tactics that drive initial demand amongst employers, health plans, and payers as well as accelerate existing sales pipeline opportunities and member enrollment.
The ideal candidate for this role thrives as a player coach. They lead by example and are not afraid to roll up their sleeves and jump into projects while inspiring others to develop excellent deliverables. The VP of Enterprise Marketing will develop scalable enrollment strategies and campaigns to accelerate growth; tailor Calibrate value propositions into compelling messaging, and grow an industry-leading team. This leader will report directly to our President & Chief Commercial Officer and will build and manage a team responsible for demand generation, enrollment marketing, B2B marketing, and sales enablement within our reseller / referral channels.
KEY RESPONSIBILITIES
Develop GTM strategies in partnership with leadership and the sales team to accelerate and close opportunities across employer, health plan, and PBM segments to achieve business goals.
Develop Customer Marketing strategies and programs in partnership with Client Success to support new product roll-outs, gain product adoption, grow revenue, and increase/maintain client satisfaction and retention.
Deliver high-touch, integrated, multi-channel (ABM) marketing campaigns and world-class enablement tools and materials to support our sales, partner and client success teams.
Through B2B demand generation efforts, develop highly-effective nurture campaigns, influence content development and media strategies to support pipeline development.
Define event marketing strategy and execute world-class branded B2B events, maximize conference participation and affiliate sponsorships to increase brand awareness, client retention and support sales pipeline.
Manage the strategy for cross-functional go-to-market launches for key B2B audiences
Partner with our Product leaders to refine market offerings with compelling messaging for distribution across various channels including direct to employer and within our reseller partnerships
Collaborate cross-functionally with Growth and Product Marketing teams to drive alignment in campaigns, demand creation programs, and sales enablement initiatives including sales learning & development programming that achieves revenue targets
Define Marketing targets and KPIs that align to your vision, strategy, and goals as well as a reporting and communication cadence to drive visibility and performance.
BACKGROUND AND EXPERIENCE
10+ years in B2B2C, B2B, enterprise marketing, developing and managing multi-channel, integrated campaigns and communication channels, utilizes paid and organic channels effectively, using internal and external resources
Experience leading teams of marketing professionals in a fast paced environment
Exceptional written and communication skills that enable you to simplify complex healthcare processes for multiple buyer archetypes
Translates complicated and complex topics into simple, inspiring narratives
Develops actionable and outcome-oriented strategies aligned with business direction
Understands target audiences and tailors campaigns and messages for maximum impact
Aligns, motivates, and persuades stakeholders at all levels
Passion for problem-solving with a bias for action
Comfortable working and building in Salesforce and Hubspot
Outstanding client-facing and relationship building skills, and ability to build productive, influential, and trusting relationships with senior-level clients
BENEFITS
At Calibrate, we’re committed to our vision of putting our members and our teammates in control of their health. Some of our benefits for 2023 include:
Competitive salary with opportunity for equity in an early stage, high growth business
Generous paid time off, including an all-company holiday over Thanksgiving week
Calibrate-funded health benefits (medical, dental, vision) - starting at zero cost to you
Calibrate-paid disability and basic life insurance to give you peace of mind during unforeseen events
Therapy on your time with free access to Headspace and Ginger
An employee assistance program through Guardian to provide counseling across a range of personal topics
Remote team with a headquarters in NYC
Competitive Paid Parental Leave for parents
OUR VALUES
We’re in it together : We have an audacious mission, and we’re building a lot of things for the first time — from the first DTC pharma business within the healthcare ecosystem to the data infrastructure for providing real-world evidence in the largest category of chronic disease. It takes superpowers to build something simple and intuitive within the complex healthcare market, so we identify and work as a team from our individual points of strength. Not everyone has to be good at everything, but we know that when we harness what we’re each great at, we’re unstoppable.
Small wins create big wins : We ground every experience in optimism, recognizing and celebrating successes along the way. We break projects down into smaller components. And we focus on where we have momentum. We always plan for larger goals with the knowledge that our plans will evolve as we achieve smaller milestones.
You’re in control : While we’re headquartered in New York, we don’t let location stand in the way of the best talent — and from coaches to engineers, many of us are fully remote. Our business is multi-faceted, so each Calibrater is hired to be an expert in their piece of it — in control of their own initiatives, in control of their own impact, and in control of driving their own (real) results.
Real results matter : We’re obsessed with outcomes because when our members win, we win, and the data proves that we’ve built the best metabolic health program on the market. We’re purposeful, optimistic, and relentlessly confident that we can solve the biggest medical issue of the 21st century.
Calibrate is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. To achieve our mission of changing the way the world treats weight, we are building an environment where every Calibrater can thrive, feel a sense of belonging, and do the best work of their careers. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.
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