Senior Vice President, Growth Marketing

Senior Vice President Growth Marketing   At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Adobe, JetBlue, FedEx, and Microsoft.   SmartBear is searching for an accomplished and results-driven Senior Vice President of Growth Marketing to lead our global, innovative, and award-winning organization. Reporting to the Chief Marketing Officer, this individual will oversee the growth marketing function and collaborate with sales and senior leaders across the company to deliver measurable and meaningful impact as the company continues to grow in multiple markets. This is a unique and exceptional opportunity for someone with high energy who is looking to take an already world-class, innovative team to even higher levels. The person in this highly visible role will oversee multiple go-to-market techniques that accelerate growth, including high-volume digital demand generation, product-led-growth and product-led-sales, account-based marketing, sales plays, and channel demand. They will exhibit a quantitative approach to measuring success and prioritizing the highest impact strategies for their team to maximize ROI. The position involves frequent executive level presentations, leadership of cross-company initiatives, and a close alignment between Marketing, Sales, and the Product teams. The ideal candidate will have relevant experience marketing to software developers, testers, and leaders of development teams.  Responsibilities Manage the leadership team who oversee growth marketing: including core integrated marketing campaigns, digital marketing, PLG and self-service eComm, account-based programs, and international programs Oversee the strategy and global growth marketing plan including multi-solution, multi-routes-to-market, in an environment that generates >100k leads/quarter as well as highly target account demand, in order to achieve SmartBear’s objectives  Be an integral member of the marketing executive team - your “First Team” - comprising the leaders of product marketing, brand, web and digital experience, and program management to ensure marketing remains a driving force of company growth Manage the team’s overall budget and calibrate program type and geographic mix to continually deliver the most efficient possible ROI across a broad portfolio of campaign types and routes to market Maintain alignment with sales leadership to ensure we are optimizing lead and demand quality and volume to maximize conversion, and that the sales team is maximizing potential of the marketing campaigns, tools, and tactics to their benefit Create and deliver executive and board-level analyses of the growth marketing function, results, and efficiencies Develop growth models for new product and feature launches and integrations, as well as capabilities acquired through M&A activities Optimize our marketing technology stack to ensure we are maximizing usage, adoption, and benefits from our tooling, and that we are investing in the right new tools to drive growth Lead the strategy for communication streams to our database and audience segmentations Drive an every-evolving demand portfolio as we expand into new routes to market, including enterprise targeted sales motions, new channels, and new marketplaces Qualifications: 10-15 years of experience in business-to-business marketing in a SaaS software company with enterprise scale, preferably leading growth marketing for at least 8 years Excellent leadership skills with the ability to extract high performance from a talented team Executive and impactful communication skills tailored to our SVP and C-Suite audiences Experience working with a high-velocity inbound model with a significant digital, product trial motion as well as self-service PLG and ecommerce Experience supporting and helping to grow a solution-based, enterprise sales motion Experience leading account-based marketing Familiar with Marketo, Salesforce, and 6Sense or similar solutions Comfortable leading a global team across multiple time zones and countries Comfortable creating structure in a fast-moving and sometimes unstructured environment through excellent program management and prioritization. Professional, team player with strong leadership, communication and interpersonal skills Understanding of the software development lifecycle (SDLC) Relationship builder; dynamic, proactive, respected; good listener; values input and stimulates candid dialogue; positive attitude and a sense of humor Data and quality obsessed Action-oriented, positive self-starter who builds a highly motivational environment around themselves BS/BA degree  Why you should join the SmartBear crew:  You can grow your career at every level.   We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.  We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.  We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.   We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.     Did you know?  Our main goal at SmartBear is to make our technology-driven world a better place.   SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.   SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.   We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.    SmartBear is an equal employment opportunity employer and encourages success based on our individual merits and abilities without regard to race, color, religion, gender, national origin, ancestry, mental or physical disability, marital status, military or veteran status, citizenship status, age, sexual orientation, gender identity or expression, genetic information, medical condition, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), or any other legally protected status.    #LI-AS1 #LI-Hybrid