Job Requisition ID #23WD73629Position OverviewAs a Content Insights and Optimization Manager in Autodesk's Content & SEO team, you will evaluate content performance and driving content optimization. You will be part of a team that accelerates Autodesk's revenue and traffic growth through building digital content that our audiences crave.You will be responsible for both producing strategic insights on the performance of key types of content in addition to building a content optimization program to help teams execute your actionable insights. You are motivated by data-driven curiosity and has experience improving the content we put in front of our customers. You will report to Sr. SEO Development & Analytics Manager.ResponsibilitiesAnalyze content performance data from different sources, assessing digital content effectiveness and evaluating user engagement, conversion metrics, and trendsIdentify deep, applicable insights into content performance, sharing insights with relevant teams on what's working and what's not workingUse insights from content analysis to create and develop a comprehensive content optimization program for important content types, collaborating with content creators to implement recommendationsDesign strategies and guidelines for content optimization, using insights identified within content performance dataDevelop important performance metrics to track and evaluate content and optimization projects, ensuring data-driven decision-makingEducate cross-functional teams to improve content quality and performance enhancements, aligning with content strategy and SEO guidelines. Share insights and work with content creators to implement recommendationsContinuously refine and evolve the content optimization program based on performance data and emerging trends, enhancing web content to meet business objectivesMinimum Qualifications5+ years of experience in data analytics, content analytics or related roles. Knowledge of Adobe Analytics workspacesStrong analytical and data interpretation skills to evaluate content performance data and extract meaningful insightsFamiliarity with content marketing, content structures, and content creation processesUnderstanding of search engine optimization (SEO) principles and best practices, as SEO often plays an important role in content analysisExperience working with cross-functional teams toward common goals#LI-POSTLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.When you’re an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!Salary transparencySalary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.Diversity & BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).
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