What if the work you did every day could impact the lives of people you know? Or all of humanity?At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.Position Summary: Collaborates with Sales and Marketing to develop regional marketing programs and tools for Greater China. Facilitates development of business within the region by translating market insights and knowledge into compelling positioning, marketing communications, product development, and competitive selling strategies. Develops and implements regional marketing programs to build awareness, educate prospects, create demand, retain customers and increase sales. Responsibilities: Collaborates with Sales and Marketing to develop regional marketing programs and tools for Greater China. Facilitates development of business within the region by translating market insights and knowledge into compelling positioning, marketing communications, product development, and competitive selling strategies. Develops and implements regional marketing programs to build awareness, educate prospects, create demand, retain customers and increase sales.Listed responsibilities are an essential, but not exhaustive list, of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.Preferred Requirements: New Product IntroductionLaunch Coordination activities which include working with Platform Product Management to identify and if possible pro-actively address critical sales issues associated with product launches in the regionParticipate in product launch pre-calls, follow up with Platform Product Management and Regional Sales Management to identify gaps and potential remedies, escalate critical issues as appropriate. Review product launch report with Product Management to identify opportunities for launch improvementPlan and support execute New Product Campaigns, primarily with new platforms, including specific regional inputs for strategy adjustment, sales enablement and training, material creation (with global Nucleus) and launch plan coordinationSales SupportProviding tools to orient Sales and Sales Specialist to resources and messaging for product solutions, validating messaging through discussions with sales team and customer interactions, working with sales directly to provide higher level training on Illumina solutionsParticipate in regional events as speaker and technical expertCollaborate with Platform Product Management in formulating and rolling out message programs. Develop tools to enable sales to bring the latest success stories from other customer sites to customer interactions Regional Key Product Promotion Identify key product focusPromote key products through global and regional promotionsNurture reference sites and KOLs of target product in target segments together with segment marketing and salesDesign and execute regional campaigns for key productsCompetitive Market Analysis Collect and summarize competitive activities within the Region including competitor install base, lost deals, competitor tactics, and successful ILMN tacticsProvide feedback to Platform Product Management on effectiveness of current tools and messagesAssist field sales in providing guidance for solution positioning, identification of target customers, and formulation of competitive comparison and unique selling pointsProvide information and guidance to the revenue planning and quarterly business reviewsBased on a clear understanding of customer needs, work with Segment Marketing to develop and drive local marketing activitiesMay coordinate the planning and execution of other marketing communications and promotional activities including online and offline advertising, publications, webinars and collateral, product bundles, cross promotions, and trade-insMay help execute local events such as major conferences and tradeshows, seminars, user meetings and product launch eventsPartner with Training Department to develop technical and product training curriculumAll listed requirements are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional task and responsibilities.Preferred Experience/Education: Preferred educational background: molecular & cell biology.Degree requirement: bachelor or above, typically requires a minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD with 2 years’ experience; or equivalent experience.Preferred product/technology knowledge: PCR, NGS, array (at least one of the three)Language requirement: minimally business fluency in English (speaking and writing)Illumina believes that everyone has the ability to make an impact, and we are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information.
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