Job Summary:Company: Live NationDepartment: Marketing Partnerships, UKLocation: Farringdon, LondonReports to: Head of Digital MarketingWorking Hours: Monday to Friday 10am – 6pmJob Type: Fixed term contract, initial expected duration, 12 monthsRole DescriptionLive Nation, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after events.The Marketing Partnerships department is responsible for commercial brand partnerships across the Live Nation family. Our digital programmes, capabilities and expert execution are a renowned and vital element that make Live Nation a leader in our industry and in the wider sponsorship landscape. The position of Digital Senior Manager is an integral leadership position within this successful and high performing team.The Digital Senior Manager is responsible for working across the entire lifecycle of campaigns – from coming up with brilliant ideas in response to client briefs to successful management and delivery of campaigns. The role requires a detailed knowledge of digital marketing and an expert understanding of social media content and trends alongside proven experience of seamlessly delivering complex campaigns with internal and external stakeholders for multiple brand partners.What we can offer youLive Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The newly opened Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.Who you areCompetencies / Skills / Knowledge / ExperienceHave solid experience of social media management and reportingDemonstrate an understanding of targeting consumer groups across owned and bought mediaExperienced in developing amplification media plansDeveloped engaging responses to client ambitionsAre app savvy with an appreciation of the customer journeyWorked in digital within a commercial settingBehavioursThe following attributes determine how the role will be carried out and are required to be a successCreative team playerHigh client servicing skillsWorks with a sense of calm and control fast moving environmentOrganiser and managerWhat the role includesCreate high quality digital concepts and programmes to pitch into new and existing brand partnersWork with clients to truly understand business requirements, objectives and what the partner is trying to achieve.Develop engaging digital solutions to create inspiring programmes that deliver against key metrics.Be aware of Live Nation’s digital capabilities and use products to maximum effect.Collaborate with internal teams on proposals to ensure that the overall client objective is correctly addressed.Present proposals that are bought by clientsLead execution of digital programmes and contractual marketing rights that have been sold into brand partnersEnsure successful delivery of digital programmes, including planning, execution, optimisation and reporting.Work with stakeholders groups to ensure their part in delivery of each programme.Proactively resolve any challenges with delivery and ensure that delivery is always to agreed deadlines and stays within the allocated budgets.Ensure effective communication with account managers and sales functions as needed.Monitor active campaign performance and optimise delivery for maximum return for brand partners.Assist clients in achieving ROI goals to ensure maximum renewal opportunitiesManage Digital team freelancers and third-party contractorsOversee external and internal parties to manage the creative direction and production of content for digital programmes.Ensure briefs are clear, timelines are always hit and each project is appropriately budgeted.Ensure creative excellence for each programme by managing existing creators and identifying and onboarding new talent.Be a great mentor and leader to Digital team freelancers and contractorsProvide high quality digital team assetsDevelop visually engaging case study documentation showcasing programme assets and delivery.Develop digital sales material to aid Sales team and Marketing Solutions in pitches.Contribute to the Digital ToolkitEqual OpportunitiesWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.The CompanyLive Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.comAPPLICATION DEADLINE: Monday 4th December 2023. We reserve the right to close applications at any time so encourage early application.
View Original Job Posting